This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Fruit Attraction sigue ganando peso como plataforma comercial y como foro de transferencia del conocimiento
In his fourth edition registered a participation of 28.155 pertinent professionals of 73 countries
Fruit Attraction Follows winning weight like commercial platform and like forum of transfer of the knowledge
Editorial Interempresas07/11/2012
The fourth edition of Fruit Attraction, celebrated of the 24 to 26 October in Fair of Madrid, closed his doors with 6% more than visitors that in his previous announcement, with the assistance of 19.660 professionals. This professional event registered, equally, an increase of something more than 6% in the business participation, with the presence of 597 display units. Both results confirm, in opinion of the organisers, Ifema and Fepex , the progressive growth of the fair in some surroundings of crisis, and put of self-evident the interest and backrest of the sector of fruit and vegetables for promoting Fruit Attraction like commercial instrument that's that of meeting.
The growth also of 6% in the figures of professional participation in this edition, has meant the elder of the announcements celebrated to date with a total of 28.155 professionals of 73 countries. In the international chapter it is necessary to underline the participation of 122 companies expositoras —21% of the pertinent— total of France, Italy, Portugal, Belgium and United Kingdom and, for the first time, of Argentina and Holland, this last, second exporter of products agroalimentarios of the world.
Photo: Pablo Mesegar / Ifema.
One of the especially valued results by the companies participants in this edition has been the presence of visitors of the external market, promoted by the big representativeness of the offer expositiva, as well as by the campaigns of promotion and the Program of International Buyers that organises Ifema in collaboration with the Camera of Trade and Industry of Madrid, the display units, and the support of the Institute of External Trade, Icex. The international presence has meant 18% of the total of professional participants, with a special accent in France, with 18,7%; Italy, 16%; Portugal, 14%; United Kingdom, 8%; Poland, 5,2%, and Holland, 7,7%, as well as in the important growth of countries of east Europe, like Russia, with 72 buyers; Romania, with 22, and Ukraine, with 41 buyers.
The sector gives by fulfilled his expectations
In opinion of the president of Fepex, Jorge Brotons “Fruit Attraction has fulfilled his main aims. On the one hand the commercial aim, constituting like centre of businesses of the group of the sector of fruit and vegetables and concentrating the offer of all the zones of Spanish production in a same place. By another, the technological aim, turning into a forum of transfer of the knowledge and of the investigation realised by the public entities and deprived to the producers. Likewise Fruit Attraction has given answer to the political aim, like tool that contributes to show that the fruit and vegetables are an economically strategic activity by employment, production and export, and finally, to the social aim, like meeting point of the sector”.
The minister of Agriculture, Miguel Árias Cañete, during the inaugural walk of Fruit Attraction. Photo: Pablo Mesegar / Ifema.
The sectorial support also has remained reflected in the different statements collected of companies participants, institutional representatives and other entities assistants to Fruit Attraction, that signal that the Madrilenian appointment has consolidated like an importantísimo centre for the exhibition of a sample of the quality and excellence hortofrutícola. A crucial evento for the business, the distribution of products, the operative meeting with professionals and the space where obtain information at first hand. Also it stands out the key dates for the start of the commercial campaign, as well as the representativeness gathered around Fruit Attraction and, in consequence, his capacity to show the effort of the Spanish producers in modernisation and innovation, as well as the important potential of the sector hortofrutícola of the different communities to promote the export.
The next edition will take place in Fair of Madrid of the 16 to 18 October 2013
With all this, Fruit Attraction reveals like the big bet of future for the sector hortofrutícola international and seat some solid bases of work to reinforce the next edition, that will celebrate of the 16 to 18 October 2013 in Fair of Madrid. By his part, Ifema and Fepex will work to follow consolidating the international projection of this evento, especially in Europe and Latin America, as well as in strengthening his important repercussion in the economic context, social and politician of our country.
Photo: Laura Lombardía / Ifema.
Technology and leading innovation of this edition
Of parallel form to the commercial exhibition, Fruit Attraction was also stage of multiple celebration activities and conferences, that offered to the professional a space of debate and exchange of knowledges. Between them it took place the I International Symposium of Cherry and Plum; the II Congress Grappe Attraction, or the different sessions gathered around Fruit Forum, like the I Meeting Alimarket Fruit Retail, or the day Fruit Innovation —organised by the IRTA—, between others.
Another space of big success in this edition was the Runway Innova, a meeting point with the products more vanguardistas in which they gave to know a selection of 23 proposals in products, varieties and marks that showed for the first time in the living room.
Demonstrations and degustaciones in Fruit Fusion
By fourth consecutive year Fruit Fusion, the gastronomic space organised in collaboration with the Ministry of Agriculture, Feeding and Environingingment and madridfusión, turned into a forum of information, innovation and interpretation of the best products of the huerta to the service of the gastronomy. An initiative oriented to offer a greater leadership to the products of the display units, acting like a big shop window in front of the Channel Horeca.
The most exquisite products hortifrutícolas of each Autonomous Community were present in the stage of Fruit Fusion of the hand of the cooks that better know them. Likewise, in the Green Tasting —Saborea in green—, the display units of the fair offered to the visitor the possibility to taste his products and know diverse technicians of presentation.
Photo: Laura Lombardía / Ifema.
As it already is traditional, Fruit Attraction went back to go out to the street, with 'The II Route of the vegetables', a program in which 33 establishments of the capital and his surroundings elaborated gastronomic proposals with fruit, vegetables and vegetables configuring a menu 'Fruit Fusion' and converting to Madrid in the best place to taste cover them and dishes more exquisite elaborated with the products hortofrutícolas Spaniards.
Besides, Fruit Fusion received the delivery of the Prize to the Best Vegetal Dish of the year, that in this occasion was for the chef David Muñoz, of the Madrilenian restaurant DiverXo, by his recipe 'Babaganoush of boletus to the flame of the wok with lemons pickles and bulbo 'lily'.
22.000 kilos of products hortofrutícolas for the Bank of Foods of Madrid
The brooch solidario of this edition was the cession of the excedente of the exposed product to the Bank of Foods of Madrid. A donation of 22.000 kilos of products hortofrutícolas, more than the double of the collected the past year, for his distribution between the charitable entities of the capital.
Fruit Attraction has collaborated actively in the impulse of this initiative along his three last editions, so much in the diffusion of this evento solidario between his companies expositoras, as in the disposal of all type of eases to speed up to the maximum the voluntary donation. Besides it has yielded a space from where the Bank of Foods has come informing of his work and organising the collected of products.
Related Companies or Entities
Fruit Attraction - IFEMA
