The Junta de Castilla y León will include the potato in the 'Land of taste' brand to boost sales

The Ministry of agriculture and livestock of the Junta de Castilla y León will include the potato in the 'Land of taste' mark to prove their origin in the main Spanish distribution chains. One of the measures is consensus between the Council and representatives of agrarian organizations Asaja, Upa and Coag. Through this agreement, several initiatives have been agreed to retrieve prices that producers perceive and bring them into line with production costs experienced by the sector.

The introduction of the potato in this brand aims to promote the sale of this tuber during the months of October and November in the main Spanish distribution chains. In addition to this measure, also establishes the commitment to future to create the table of the potato, as interlocutory body, and a strategic plan to improve competitiveness and the current structures of the sector. In addition, the Department of agriculture will launch an advertising campaign in which contradict false topics on this tuber, as for example that fattening.

Finally, the creation of a professional of the potato to ensure the regulation of the sector is will defend before the central Government. You will also assess the cost-effectiveness of a compensation fund to stabilize prices in campaigns in which there are difficulties in marketing.