Ifema Adapts the dates of Intersicop 2015 to the needs of the industry

After the recent meeting of the Committee Organiser of Intersicop, and on request of the associations and companies represented in said organism, Ifema has decided to summon the tenth edition of the International Living room of Bakery, Jams and Affine Industries of the 19 to 22 January 2015 in the Fair of Madrid. The new dates answer to the needs of the industry and look for to attain the maximum sectorial representativeness in a moment that it expects favourable for the commercial activity of the sector.

In the meeting of the Committee Organiser defined the strategic aims of Intersicop 2015, that go through to procure a new positioning of the fair. For this, one of the first measures that have adopted is to move the living room to the pavilions 12, 14 and 14.1. To favour the staged of the activities and presentations that will realizar in the contest. Another of the axles in which incidirá Intersicop will be the one to improve his international dimension and, especially, his paper of bridge between the European industry and the iberoamericana. For this, goes to develop a wide program of international buyers, as well as an intense campaign of promotion especially focused to Latin America and to some countries like Russia or China, among others, where the fair already is presenting in some of the main world-wide forums of the industry baker and confitera.

On the other hand, Intersicop wants to put in value the character netamente innovative of the industry of the bakery through the Gallery of the Innovation, a shop window in where it will show a selection of those products and services more vanguardistas and innovative presented by the companies participants in the announcement.