Challenges and tendencies of the alimentary marketing, to debate in Valencia

The last novelties in alimentary marketing and of the big distribution influence and mark tendency in the foods that consume in Spain. The next 21 and of 22 November, Valencia will receive the I Congress of Alimentary Marketing of Spain M4F-Ainia, a pioneering initiative that will gather to more than a hundred of managers and responsible of marketing of the main marks of feeding of our country, distribution and sectorial associations.

A dozen of speakers of high level will share the challenges to that confront every day so that his marks are referents in the competitive and cambiante surroundings of the alimentary marketing in Spain, his problematic and how are resolving them. Which innovations in marketing do the leaders to win efficiency and increase ROI.

Beside them, other 100 professionals of the marketing and managers of companies of feeding, drunk and big consumption, will add to them in a networking colaborativo to know to where goes the marketing and the affine disciplines in the alimentary industry. Initiatives oriented to the internationalisation, the on-line sale, the commercial innovation and in product, the strategies of price and mark or the container.

Besides, the congress will do a X-ray of the tendencies of big consumption in feeding in Spain, desgranará the current strategies of manufacturers and distribution and will offer all the possibilities that right now are available in the on-line channel. Besides, they will treat classical subjects like the strategies in the point of sale, the investigation of tendencies and the increasing leadership of the consumer, that drives to the personalización and increasing segmentation of products.

The fast evolution of the alimentary marketing and his adaptation to the preferences of the consumer influences increasingly in the consumption of foods: 'the foods without' —without fat, without additives, without preservatives— that have duplicated in the last years; the white marks, the nutritional catchwords and of health, the 'products to the letter', the healthy or the value added of the container are key tendencies in the actuality. In a market of fast advance Affects the situation of the current crisis of consumption in the tendencies of the marketing? Which alimentary products will offer in a near future? How it is affecting the and-comerce and the new digital surroundings to the marketing of foods?

The program

The key appointment for the alimentary sector Spanish, organised by the magazine Marketing4Food and Ainia Technological Centre, will gather to the most stood out speakers of companies and associations of the sector agroalimentario, between them: Jaime Palafox, director of Economic Subjects and Internationalisation of Fiab; Angels Zabaleta Romay, Shopper Lead of Nielsen Iberia and France; Juan Povedano, responsible of Marketing in Central Lechera Asturian; Jorge Sáiz, Marketing Manager of ITC Packaging; Mateo Blay, president of the Agency Agr!; Isabel Ortiz, founder of Mumumío; Aurelio of Pino, general director of the Association of Spanish Chains of Supermarkets (Acces); Sergio Jiménez, founder and editor of Game Marketing, Idelfonso Big, doctor in Economic and Business Sciences; Diego of the Water, commercial director and of marketing of Ainia Technological Centre; and Eduardo Martínez, CEO in Xternaliza On-line Marketing.

The congress explains besides with the sponsorship of Val venosta, Xternaliza.es, Consumolab, Procomel, S.L. And it Raise-EMV, as well as with the collaboration of sectorial associations like Fenil, Asemesa, Fedacova, Aneabe and DeCategoría – Foods of the Comunitat Valencian.