abstract FAIRS The importance of the bathroom equipment sector will grow again at Cevisama 2017, where, according to all the indicators, it will break records. The event, which will take place from 20 to 24 February at Feria Valencia, will also coincide with other similar exhibitions such as Espacio Cocina-SICI, devoted to kitchen furniture and equipment, and Promat, specialized in materials, technology and solutions for interior design. All this combined offer, with traditional ceramics as a cornerstone, aims to bring together all professionals who work in any type of construction, interior design or renovation project or contract, groups that are showing an increasing interest in the event. ISH will again be number one in its sector in 2017, with figures as impressive as the more than 2,400 exhibitors, half of them from abroad, and some 200,000 professional visitors, who will meet in Frankfurt from 14 to 18 March 2017 to share the main new developments worldwide in the different sectors involved, among which bathroom equipment plays a key role. REPORTS The bathroom professional. Roca, a firm committed to the study and knowledge of the bathroom professional, has carried out, through Ikerfel, Institute for Market Research and Strategic Marketing, the first comprehensive 360º study on the bathroom professional collective in Spain. In the survey, carried out on more than 2,000 specialists around the country, the profile of the collective, the phases of the renovation process, and the image and relationship of the brands in this segment were analysed in depth. INTERVIEWS Gemma Aloy, Grohe Marketing Director: «Lixil is the world leader in home furnishing» Manuel Rubert, president of Cevisama: «We are going to have the best Cevisama of the last nine years» Iris Jeglitza-Moshage, Senior Vice-President of Messe Frankfurt: «The Spanish market still has great potential for growth in terms of visitors» MARKETS Concealed cisterns Despite already enjoying a certain penetration in the contract sector, concealed cisterns are still an incipient product in the domestic channel, in which their advantages in matters of design, functionality and even water saving still face obstacles such as the users’ and installers’ perception of their greater complexity of installation and repair in case of failure. However, the firms present in the sector are unanimous in stating that it is a category of product with a significant growth potential in the short and medium term. Equipment for collectives Contactless solutions, antibacterial materials and smart water management systems are at the forefront of the latest equipment innovations for collectives, whose aim is to make the bathroom easier to use, more hygienic and more efficient in terms of water 64 SANITARISTA'S
RkJQdWJsaXNoZXIy Njg1MjYx