Revista Puericultura Market 148

SPECIAL REPORT: KIND + JUGEND Contact details Distributed in Spain & Portugal by BB Grenadine (+34) 93 856 46 05 info@bbgrenadine.com Stand: A020 - B021 / Hall: 10.1 VULLI The Company Vulli is a brand specialized in childcare products and toys for babies that help their early development with more than 70 years of experience. BB Grenadine distributes the brand in Spain and Portugal. Teether toy Sophie la girafe is their best- seller and has presence in more than 85 countries. Business strategies In Vulli, they try to reach new parents through blogs, maga- zines, fairs or celebrities, which offer a wider diffusion of So- phie la Girafe’s features and qualities. In Spain and Portugal, BB Grenadine keep contact with industry magazines and BTB & BTC fairs. Moreover, they collaborate with influencers and well-known bloggers. Goals Vulli’s and BB Grenadine’s main goal is to sell a Sophie la girafe for every newborn. To achieve this objective they work hard with markets where they already have presence and they want to introduce themselves in new markets. Sophie la girafe Más de 25 años comunicando al sector de la puericultura Para explorar vías de colaboración: Marc Alsina · m.alsina@edicionesjust.com Cuidamos de tu marca y productos: P Contenidos propios. P Audiencia profesional y segmentada.