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SPECIAL REPORT: KIND + JUGEND 76 | www.puericulturamarket.com Contact details (+34) 96 226 00 36 www.grupoolmitos.com OLMITOS The Company Grupo Olmitos is a specialist in heavy and light childcare products. They have presence in most of the European community, with larger presence in Portugal. They also are in Latin American and other countries like Israel, Tur- key or Lebanon. Exports concentrate 25% of their billing. Business strategies The company attends industry fairs and fairs for the fi- nal consumer, and they work their brand’s presence in so- cial networks with marketing strategies and advertising. Goals Olmitos’ main goal is to spread their boarders and con- tinue their growth at an international level. Featured products Grupo Olmitos will introduce its newest product line from its more exclusive brand, Niu, in Kind+Jugend. This new pro- duct line is for a consumer looking for quality and design at a competitive price. PLAY GROUP The Company Play Group is specialized in childhood restraint systems and strollers, that works around three key aspects: expe- rience, security and innovation. It has presence in the EU, Russia, Ukraine, South Korea and Taiwan, and this busi- ness field represents the 30% of its total turnover. Business strategies They have been focusing their work on resources opti- mization both for an internal and external management level. They are restructuring their sales net in some Euro- pe markets to access efficiently to potential consumers. Goals Play is focusing its work on its internationalization, and it is investing on the explora- tion of new markets. Through 2018 they want to reach Middle East, Asia and Australia markets, and the objective by 2019 is to consolidate their position in these markets. Featured products Play is working on the development of new i-Size models to complete the childhood restraint systems range, which they will introduce in the next Kind & Jugend fair. Kid’ scooter London Contact details (+34) 93 864 80 27 www.playgrouponline.com jibanez@play.es Stand: A008 / Hall: 10.2