Revista Puericultura Market 148

SPECIAL REPORT: KIND + JUGEND 74 | www.puericulturamarket.com BABYMONSTERS - LIL ONES The Company Lil Ones’ brand Baby Monster is specialized in strollers and it is opening its field of work to small childcare pro- ducts. They are present in different countries around the world, including United States, Russia, South Korea, Aus- tralia and European countries, and their exports represent 60% of the total turnover. Business strategies They usually attend every international fair, where they ex- hibit their products in their own stand. They also work with social media in different countries and adapt the website in each country they work. Moreover, they are constantly im- proving their products, with different versions of each one so they can give an answer to every specific needs in the different markets they work. Goals Baby Monsters’ main goal is the launch of a new small childcare products catalogue to expand their portfolio and create brand image coming along with parents and children in an extended period and in more activities. TIGEX - MAPA SPONTEX The Company Tigex has been working for parents and their children sin- ce 1965 and it has presence in 49 countries. Tigex offers collections with intuitive products that cover children ne- cessities from their birth in different categories. Business strategies The company works with a constant innovation strategy and they promote workshops where parents and experts share their experiences and build an active participation between the parts. Goals Tigex main goal is to keep supporting Soft Touch launch, a new pacifier with ventilation holes and appealing designs. They want to strengthen its presence and make it a real reference amongst pacifiers. Featured products Multiflow baby bottle is one of the latest innovations in the company. This new bottle improves digestion with its ma- ternal breast look alike flow rate, which they achieve thanks to multiple perforations that are very similar to those that mother breasts have. Fresh 3.0 Dakar Soft Touch Contact details (+34) 93 292 49 49 www.tigex.com/es tigex.es @mapaspontex-es. com Stand: G059 - E050 / Hall: 11.3 Contact details (+34) 93 773 55 15 www.baby-monsters.com info@baby-monsters.com Stand: C010 / Hall: 04.1