Revista Puericultura Market 148

SPECIAL REPORT: KIND + JUGEND 72 | www.puericulturamarket.com EASYWALKER The Company Easywalker is a brand distributed in Spain by El Bebé Aventurero and it is specialized in stroll category, inclu- ding pushchairs and accessories amongst its products. This brand has got presence in more than 20 countries around the world. Business stretegies In Easywalker they have a developed and complete marketing plan, with a 360º and an omnichannel appro- ach to consumers. Agreements with well-known licenses and developing new products are two key factors for the company. Goals The company is looking to achieve a 50% growth in sales this year. They also want to give a strong personality to their Easywalker brand, so potential consumers can recognize and value their products. JANÉ The Company Grupo Jané works with 4 brands, Nurse, Be Cool, Jané and Concord, each of one working a stroller line and a car safety line. Jané also has highchairs or travel cribs. Grupo Jané has presence in more than 50 countries and has key markets in Spain, Portugal, France, Italy and Germany. Business strategies Grupo Jané sets independent structures and opens offi- ces which rely on the central office to achieve a more effi- cient management. They implant selling and marketing strategic plans according to necessities in every market. Goals Grupo Jané’s main goal is to maintain a leader position in Spain and become one of the fifth most important childcare brands in Europe the next few years. Featured products The company will present new products in all their brands. A new version of NEO stroller in Concord; a new restraint system from Group 1/2/3 in Be Cool; and Jané will present some innovations in different categories. Buggy XS Kendo Contact details Official distributor in Spain: El Bebé Aventurero infor@elbebeaventurero.com Stand: F068 / Hall: 10.2 Contact details (+34) 93 703 18 01 www.groupjane.com info@groupjane.com Stand: B010 - C017 / Hall: 10.2