Revista Puericultura Market 148

SPECIAL REPORT: KIND + JUGEND 70 | www.puericulturamarket.com Contact details Spain & Andorra (+34) 93 254 15 22 www.matiasmasso.es info@matiasmasso.pt Portugal (+351) 308 806 304 www.matiasmasso.pt info@matiasmasso.pt Stand: D010 - E019 / Hall: 10.2 BÉABA The company Béaba is a company specialized in small childcare pro- ducts from different categories such as feeding, bathing or house comfort. They have presence in Europe, United States, Asia, and by the end of the year they will arrive to Australia. Currently most of their turnover belongs to Europe (50%), followed by Asia (30%) and The United States (20%). Business strategies To give dynamism to their business, Béaba’s bet is to create partnerships by 2019 and also to prioritize inno- vation. Goals Currently, the main goal for the company is to launch the new Babycook, one of its most iconic products. BRITAX RÖMER The company Britax Römer is a brand specialized in car childhood se- curity and it is distributed in Spain, Andorra and Portugal by Matías Massó since 2003, a company also specialized in the same field since 1992 when they introduced the Maxi-Cosi to Spain. They mostly work at these three mar- kets, although they do passive exports to South America, Middle East and Africa. Business strategies Acknowledging that childhood security is constantly evolving, the company must constantly update their in- formation, so the parents can receive the latest news in this field. They also offer talks in the shops and have a strong investment in communications and social media. Goals Their main goal is to encourage backwards orientation at least until the child is 4 years old, in i-Size retention devices. This is a trend that is continuingly growing and Britax Römer has obtained its best results with these devices in their latest consume tests. Contact details Béaba Spain (+34) 93 446 13 29 www.beaba.com beabaspain@beaba.com Stand: A021 / Hall: 04.1 Babycook Swing Fix i-Size