SISECAM BRINGS TOGETHER ALL ITSBRANDSANDBECOMES ALISTED COMPANY The Turkish group Sisecam, owner of the Pasabahçe brand, has announced a series of measures that have been affected by the situation caused by Covid 19, but which have their origin in a previously established strategy. On January 30, the management committee had already announced its intention to consolidate the group on the Istanbul stock exchange. To this end, its subsidiaries (Pasabahçe Cam, Anadolu Cam, Denizli Cam, Soda Sanayii and Trakya Cam) were to be brought together under a single umbrella, Sisecam, in order to simplify the structure. LOCKDOWNBOOSTSSMALLHOUSEHOLDAPPLIANCESALES After hoarding toilet paper in the early days of the State of Alert, many consumers started to buy flour and yeast. Why? Despite the fact that bakeries have remained open throughout the lockdown, people in this country have rediscovered the pleasure of kneading their own bread and entertaining themselves by putting creativity and passion into cooking. This trend has been reflected in sales of small household appl iances, according to the onl ine channel www.puntronic.com, which states that in the period from 15 March to 29 May, sales have risen by 80% compared to last year. The star items have been: Kitchen scales: + 98% compared to purchases in 2019. 65%more food blenders have been purchased. Sales of steam cookers have increased by 56%. Sales of kneaders have rocketed, increasing by 114%. BERGNEREUROPEANDRCRCRYSTAL SIGNASTRATEGICALLIANCE FOR THE IBERIAN PENINSULA Bergner Europe has reached an exclusive distribution agreement with RCR Crystal, the most important glassware company in Italy and one of the largest in the world. Tradition, craftsmanship and quality are its hallmarks. Its glassware items are authentic works of art that feature unique effects and sculptural forms. The union and mutual support of the two companies will strengthen distribution in Spain and Portugal with the aimof offering a better service. Thus, Bergner Europe will become the only RCR distribution platform in the Iberian Peninsula, serving the Horeca, Retail and Promotional channels. REALFOODING: HOWDOES THIS TREND AFFECT THEHOUSEWARESECTOR? The taste for home-cooking has been a growing trend for some time now. Initially, it was promoted above all by television programmes and cooking competitions broadcast by the large chains. But now a trend with even greater potential is growing: home-cooking is the best way to eat real food, selected, bought and cooked by yourself. ADI LAUNCHES THE #ADICONTIGOCAMPAIGN The aim is to assist and support customers and give them the necessary solutions to get back to normal as soon as possible. The #ADIContigo campaign is a project designed by and for customers and partners, through which an action plan has been designed to help them through these difficult times. BAKING UTENSILS: BOOM IN SPITE OF (OR THANKS TO) THE PANDEMIC The lockdown has led to a new boom in home baking. This is demonstrated by the fact that, after toilet paper, the second product to be sold out in supermarkets was yeast. Apart from our own perception, there are certain indicators that help confirm that this has indeed been the case: during the state of alert, sales of eggs to households shot up by 43%, to the point that the sector’s producers claim that the lack of sales to bars and restaurants, which had been closed due to the coronavirus crisis, was amply compensated for. CUTLERY, THE POWEROF BOLDNESS The cutlery industry, like as with the tableware sector in general, has been significantly affected by the slowdown that the health crisis has caused in the economy, and this has particularly affected the restaurant industry, a vital customer for this sector. COFFEEMAKERS, ACOMMITMENT TO DESIGNANDQUALITY The Italian coffee maker is one of the most design-friendly kitchen items. A cult item for many lovers of good coffee, it is also one of the favourite objects of industrial designers. Aesthetically, the handles are the feature that best lends itself to innovation. Some are made of wood, with coloured silicone parts, with a round or square design, with a metal pin covered in plastic... The important thing is for both the handle and the knob to remain cool, to protect the user, and for their shape to be robust and firm, with a soft touch. RECYCLINGBINS, KEEPINGAN EYEON LOCAL ANDGLOBAL TRENDS Recycling bin manufacturers make up a mature and competent industry which, at the same time, has to constantly adapt to new 64 -
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