THETRADEFAIRSCENEWILL BE RENEWED IN 2020 WITH DARING IDEAS 2020 is a turning point for trade fairs in the household goods sector, in many respects. On the one hand, Ambiente is opening a second renovatedpavilion, after the major refurbishment works started two years ago, enabling it to compete with all the major events of the Horeca segment, the most important of which is the HOST fair in Milan. In January, HOMI will be holding the first event focusing on kitchen and tableware, among other sectors, after it decided to divide its previous trade fair format into two events (September and January), with some sectors exhibiting in one period and the rest in the other. There is also news from across theAtlantic: the fair organised by IHA abandons the acronym IHHS (International Home&HousewaresShow) to embrace a new brand and a new image, under the banner of The Inspired Home. Finally, at home, the Hostelco fair will be holding its sixth event at the same time as the giant, Alimentaria; and the outlook seems to be optimistic. THE ELOBRANDARRIVES IN SPAINWITH FACKELMANN Fackelmann has acquired part of the world-famous German company ELO, created in 1934, with which it shares the same values and a family culture committed to customers and workers. As a result, it has begun to market in Spain the high-quality frying pans and saucepans of this brand, many of which are ovenproof. ARCOSLAUNCHES ACAMPAIGNCONDEMNING «THE SOCIAL DIVIDE» The cutlery firm Arcos, together with the agency El Ruso de Rocky and the production companyGrupoCaribe, has made a short film that aims to raise awareness of the precariousness of OVEN DISHES: VERSATILE DESIGNS Oven dishes are a model of flexibility, serving not only for baking, but also for serving at the table, storing in the freezer and refrigerator and defrosting and heating in the microwave. The most successful concept, which most firms in the sector have embraced, is the one that takes this product «from the oven to the table». The aesthetics of the articles mean that it is no longer necessary to remove the food and place it on a serving dish. To this end, the dishes now feature new colours and finishes and have softened their lines. work and the social divide that exists in Spain. The campaign bears the name «Clara» and tells the story of a single mother who is forced to move back to her mother’s house because of the job instability she suffers. She has worked in a warehouse, in a call centre and distributing flyers. However, she still pursues her dream of becoming a cook. In spite of all this, she smiles to make her son’s situation look like a fairy tale. BERGNEREUROPEANDRCRCRYSTAL SIGNASTRATEGICALLIANCE Bergner Europe has entered into an exclusive distribution agreement with RCR Crystal, Italy’s largest glassware company and one of the largest in the world. Tradition, craftsmanship and quality are its hallmarks. Its products are authentic works of glassmaking art with unique effects and sculptural forms. The agreement implies that Bergner Europe becomes the only RCR distribution platform in the Iberian Peninsula serving the horeca, retail and promotional channels. AMERCOOK, THE FLAVOUREXPERIENCE A few months ago, a new brand came onto the market: Amercook. It originated in the United States, specifically California, where 100% of the America Cook Corporation was acquired in July 2019 by an industrial group based in China. And who is leading this project in Europe? Awell-known figure in the household goods sector, Xavier Aragonés Español, who after many years in Valira, Bra, Tefal, Amefa and Taurus, returns to the sector with theAmercook brand. FRYINGPANS: THE STAR PRODUCT OF KITCHENWARE The strong competition in the frying pan market has led to manufacturers becoming more inventive in order to make their products stand out from the rest. It is therefore one of the most dynamic and innovative segments of the kitchenware sector, encouraged by a high turnover of products on the shelves. SEALEDCONTAINERS: MATERIALSARE IN THE SPOTLIGHT This product, present in virtually every household, is undergoing a transition, leading to products that are safer for human health and, at the same time, more environmentally friendly. The 64 -
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