PAELLA DISHES: TRADITION REINVENTS ITSELF The paella dish market is a small and highly specialised market segment made up of Valencian companies, which have traditionally dominated the market. More recently, there has been a varied offer from firms in the household goods sector, which have opted to incorporate new materials and features. As a reaction, the traditional brands have started to diversify their offer. IRONING BOARDS: IRONING MADE EASY The ironing board sector is undergoing a season of new launches in 2019, with major innovations demonstrat ing that sales are recovering, mainly thanks to the creation of new homes. The brands seek to meet the needs of a consumer who has changed: the boards are more compact and lighter and make ironing easier. SECTIONS HOUSEHOLD APPLIANCES: WHAT ARE THE NEW TRENDS IN THE FIELD OF MINI-APPLIANCES? These elements, present in all kitchens to a greater or lesser extent, are not alien to the new trends of a hyperconnected society, which values healthy cooking and practicality. HOSPITALITY AECOC’s HORECA congress discussed the digital transformation of catering with the arrival of Glovo or Deliveroo and the advent of ‘food delivery’ as a growing option among consumers. TABLEWARE WORLDWIDE The global market for tableware amounts to 59.1 billion USD. A comprehensive study of the global and European tableware market has just been published by the market research consultancy QYResearch. A study that puts the global market at 59.1 billion dollars and forecasts growth to 75 billion dollars in 2022, with annual growth of 4.9%. In units, the figure was 68.8 billion in 2017 and will rise to 82.4 billion in 2022. TRADE FAIRS HOSTELCO WILL EXPAND ITS OFFER AT THE 2020 FAIR Together with Alimentaria, Hostelco will once again offer the most complete trade fair platform for the Horeca channel, creating new areas and activities. It will focus on the ‘hospitality business’, interior design and the creation of experiences. REPORTS CHEFS: ONLY AMBASSADORS OR ALSO PARTICIPANTS? The trend of collaboration between brands in the household goods sector and more or less famous chefs is receding. But some firms have decided to maintain such collaborations, some of them long-term, with today’s most influential chefs in the Spanish cooking scene. These chefs, however, step outside the mere role of ambassador (the one who says how good the brand is) to take an active role in product design. Who can better advise what these products should be like than those who use them daily in their kitchen? FROM ‘WE ARE WHAT WE EAT’ TO ‘WE ARE WHAT WE COOK’ 21st century society is changing the way it eats. Vegetarianism and veganism, zero kilometre and proximity, eco and bio, superfood, gluten or lactose free products... are the order of the day and have become part of our vocabulary. All this is not only affecting the shopping cart, but also the way dishes are made and, of course, the kitchen utensils used to do it. 275 BRANDS EXHIBIT AT EXCLUSIVELY HOUSEWARES Exclusively Housewares and Exclusively Electrical hosted 149 exhibitors, representing 275 brands, among which there were 32 new additions. These figures confirm the fair as the most important event in the United Kingdom for the table, kitchen and small appliance sectors. Among the new exhibiting brands, there were two Spanish companies: Stor, dedicated to licensed household goods; and Talleres Toyma, which has a range of kitchen and bathroom utensils. In addition, important brands such as Amefa, Barista, De Buyer, Snips, H&L Russel, Mepal, Nogent, Kitchen Craft, Royal Doulton or SodaStream have been added. THE CHICAGO FAIR DISSEMINATES THE BIBLE OF TRENDS Tracking trends in the digital age is vital for suppliers and retailers of household goods. That’s why the IHHS in Chicago (renamed ‘The Inspired Home Show’ from 2020 onwards) has included the trends that will prevail next year, in collaboration with the British company Trend Bible. 65 - menaje
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