CUTLERY: THE INDUSTRY REGAINS DYNAMISM Just like in the good old days, cutlery manufacturers are once again offering innovation, research, truly groundbreaking ideas and a sense of dynamism that had not been perceived for years. Both in terms of materials and uses, the catalogues are now bursting with amazing ideas that bring a breath of fresh air to the industry. GLASSES AND WINE-GLASSES: FROM THE RESTAURANT TO THE HOME Manufacturers of glasses and wine-glasses are exploring new markets, associated with culinary uses. Some firms have begun to launch collections to serve soups, creams, salads, cocktails and desserts. At the same time, increasing the fineness, transparency and strength of the glass is the great challenge that the industry continues to face. IRONING BOARDS DESIGNED FOR FUNCTIONALITY Despite a certain inertia in the launch of new products, the ironing board sector is experiencing an increase in sales, as a result of the creation of new homes. Because this is a product where the replacement market has little demand, given their guarantee and durability. Now, manufacturers are investing in new technologies to make ironing easier. INCREASED RANGE OF RECYCLING BINS Necessary in any home, recycling bins have progressed from being merely functional to becoming aesthetically pleasing. The trend is towards metallic colours and elegant lines, which blend in perfectly with the décor. REPORTS MILLENNIALS, THE GENERATION THAT IS TURNING COOKING INTO A STATUS SYMBOL Countless articles are being written to describe a generation of consumers who would appear to be destined to change the course of the history of marketing. Perhaps in the end it won’t be such a big thing, but the truth is that Generation Y has all the characteristics to make it a generation of pioneers in many ways... and not all of them are as connected as they might seem to the digital world in which these young people were born and raised. TRADE SHOWS HKTDC HONG KONG CELEBRATES ITS 33RD ANNIVERSARY WITH AN INCREASE IN VISITORS This Apri l, the HKTDC Hong Kong Houseware Fair, organised by the Hong Kong Trade Development Counci l (HKTDC), Hong Kong Trade Promotion Office celebrated its 33rd anniversary. More than 2,200 international exhibitors participated, presenting a wide range of high quality items for the home. The fair attracted over 29,500 professional visitors from 112 countries and regions. In addition to the attendance of mature markets such as Singapore, Canada, the United Kingdom and the United States, emerging markets such as Vietnam, Brazil, Argentina and Mexico were also present. OVER 1,000 COMPANIES WILL PARTICIPATE IN THE INTERGIFT TRADE SHOW IN AUTUMN More variety, excel lent qual ity and greater internationalization. These will be the highlights of the next Intergift trade show, organised by IFEMA, which will take place from 12 to 16 September at Feria de Madrid. The International Gift and Decoration Show, which is the world’s leading trade fair for decoration and gifts in Spain and one of the most important in the world, wi l l offer professionals a comprehensive range of innovative products and trends in this sector. NEW TWO-FOLD STRUCTURE OF MAISON & OBJET The Residence of the French Ambassador in Spain, Yves SaintGeours, was the venue chosen to present the new organisation of the Maison & Objet Paris show, to be held in the French capital from 7 to 11 September 2018. Philippe Brocart, general manager of SAFI, the show’s organiser, presented the new structure of the fair, which from now on will be organised in two parts: Maison and Objet, which will make it easier for all participants to visit and find booths. 65 - menaje
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