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MARKETS FRYING PANS: SUCCESSFUL MODELS Research and creativity are the great assets of the frying pan market, one of whose main characteristics is the high level of competition between brands: it is estimated that there are up to 80 firms compet ing in the sector, where differentiation is sometimes difficult. For the consumer, many products look the same. SAFE AND HEALTHY PRESSURE COOKERS The pressure cooker is no longer only an interesting option for large families, but is also suitable for single-person households, with easy-to-use models with capacities of just 4 litres. A key issue, on which research is being focused, is the ease of opening and closing. Today, there are now very simplified systems that can be operated with just one hand and with little effort. CHOPPING BOARDS: TO SERVE AT THE TABLE? The combination of functions results in an increasingly imaginative and versatile offer in the field of chopping boards. Some incorporate drawers to store utensils or collect the food chopped; others are specially designed to serve food at the table. Aesthetic purification and quality of materials are the two dominant trends. VERY PRACTICAL AND IMAGINATIVE SHOPPING TROLLEYS More than ever before, the shopping trolley shows its urban, healthy and ecological character, with the help of Spanish and European firms. The commitment to design and high quality structures and materials have succeeded in bringing this product into fashion and overcoming social and demographic barriers: today it is used by consumers of all ages... and not just to go to the supermarket. The shopping trolley has many more uses. generated mainly by tourism, led to a 12% growth in the turnover of the Spanish hospi tal i ty equipment industry during 2016, which, after four consecutive years of growth, is progressing steadily towards consolidating its recovery. HIP 2018: KEY EVENT FOR THE HORECA SECTOR? HIP | Hospitality Innovation Planet (show replacing Horeq) wi l l be held from 19 to 21 February 2018 at Ifema - Feria de Madrid, expanding i ts exhibition space. It anticipates an increase of more than 40% in the number of professionals visiting the fair in search of equipment, trends and solutions to improve the competitiveness of their companies. 73 - menaje

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