abstracts NEWS PYREX CHANGES ITS BRAND IMAGE Pyrex renews itself to be closer to its consumers. With a new and modern image, in which the ingredients take on the leading role allowing each consumer to prepare their own recipe, Pyrex gets even closer to cooking enthusiasts. All of their new product packs include improved pictograms that clearly explain the different uses, as well as a larger brand logo to improve the visibility of the products in stores. Pyrex, «as reliable as ever, more up-to-date than ever.» FAMESA-DENOX, EXPORT AWARD The Saragossa Chamber of Commerce has recognized the internationalization of Famesa-Denox in its 2016 Export Awards. The firm devoted to the production, distribution and marketing of plastic products for household goods and catering, which are distributed under the trademarks Denox and Kety, celebrates its 40th anniversary this year. The year 2008 marked a turning point, when it made export the focus of its strategic growth plan. GROUPE SEB GUARANTEES THE REPARABILITY OF ALL ITS PRODUCTS Groupe SEB, owner of the Krups, Rowenta, Tefal and Moulinex brands, reaffirms its commitment to sustainability and the fight against waste by guaranteeing 10 years of reparability in most of its products. This commitment, which extends service life and promotes repair as opposed to replacement, is communicated through the phrase «10- Year Repairable Product». OBSESSED WITH CLEANING Leifheit, the leading German cleaning product brand, has carried out the Spanish Home Care Survey, together with the Sondea Institute and Arena Media, which has revealed that 40% of Spaniards clean their homes to ensure they are in good condition in the event of a visit. We are so concerned –even obsessed- with cleaning, that one in five Spaniards says that cleaning is a relaxing and pleasurable activity; and 70% do it for the pleasure of seeing their house better cared for. In addition, the survey reveals that in Spain the maintenance and cleaning of the home is one of the most common causes of argument. Almost half the Spanish claim to have had disputes over it, even ceasing to live with other people as a result, according to 13% of those interviewed. REPORT INNOVATIVE COOKING Cooking habits are changing. The introduction of food and dishes from other cultures is combined with the use of techniques that were not so long ago reserved for the world’s most innovative restaurants. The appearance of utensils and kits for the use of these methods in the home is popularizing and democratizing culinary techniques, which can bring great surprises. Is this the cuisine of the future? MARKETS VERSATILE AND ATTRACTIVE BAKING DISHES This is a fashionable product. Baking is a healthy method of cooking food without adding fat. And some firms are responsible for making this alternative more attractive by offering strong, robust, versatile and attractive products to serve the dishes directly from the oven to the table. SEALED CONTAINERS: A WORLD OF SOLUTIONS There are few such necessary and versatile products in the kitchen and in the home. The range of sealed containers consists of receptacles designed simply to store and conserve; sealed containers for transporting and heating; and final ly, models designed for baking and serving food. VACUUM PACKAGING MACHINES: INCREASING DEMAND Manufacturers of vacuum packaging machines want to extend and explain the advantages of this system, which not very widespread in Spanish kitchens. Judging by the existing volume of supply, however, the product maintains a steady demand and even adds new features year after year. 64 - menaje
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