Menaje de mesa y cocina 112

abstracts NEWS RHOINTER฀GROUP฀ACQUIRES THE฀SPANISH฀MANUFACTURER฀ALZA Rhointer฀Group฀has฀reached฀an฀incipient฀agreement฀with฀the฀current owners฀of฀Alza฀S.L.฀for฀the฀acquisition฀of฀the฀majority฀of฀the฀company’s share฀capital฀and,฀therefore,฀will฀remain฀bound฀to฀the฀new฀project฀of the฀current฀owners,฀the฀Ugarte Echeverria฀ fami ly.฀ The Rhointer฀ Group฀ wi l l฀ invest more฀than฀four฀million฀Euro฀ in this฀project฀over฀the฀next฀three years,฀ cont inuing฀ wi th฀ i ts commi tment฀ to฀ «Made฀ in Spain»฀ manufacturing฀ in฀ its strategy฀ of฀ growth฀ and investment฀ in฀Spain. With฀the฀acquisition,฀the฀group reinforces฀ its฀ firm฀commitment฀ to฀ invest฀and฀manufacture฀ in฀Spain. In฀this฀way,฀it฀will฀have฀a฀cutlery฀and฀kitchenware฀factory฀in฀Guernica (Vizcaya)฀to฀which฀it฀will฀add฀the฀Alza฀pressure฀cooker฀and฀kitchenware factory฀ in฀Eskoriaza฀ (Guipuzcoa). THE฀VITREX฀BRAND฀RETURNS฀WITH฀FORCE Starting฀ this฀season,฀ the฀historic฀Spanish฀brand฀of฀cookware฀Vitrex resumes฀its฀position฀as฀a฀flagship฀of฀quality฀and฀tradition,฀under฀the Rhointer฀ group.฀ The฀ holding฀ once฀ again฀ brings฀ good฀ news฀ by reactivating฀ a฀ brand฀ that฀ remains฀ in฀ the฀ hearts฀ of฀ industry professionals฀and฀many฀customers. To฀this฀end,฀a฀strong฀economic฀investment฀has฀been฀made฀and฀the brand฀ has฀ been฀ equipped฀ with฀ a฀ new฀ structure,฀ with฀material฀ and human฀resources. BRA฀EXPANDS฀ ITS฀PROJECT «COOK฀WITH฀BRA»฀IN฀SOCIAL฀NETWORKS Bra฀is฀committed฀to฀the฀digital฀age฀and฀the฀positioning฀of฀content฀in its฀ social฀ networks฀ as฀ a฀ cornerstone฀ in฀ the฀ communication฀ of฀ the brand,฀ which฀ positively฀ helps฀ to฀ achieve฀ visibility฀ and฀ relevance, attract฀new฀customers฀and฀ retain฀existing฀ones.฀ It฀ is฀a฀nonintrusive way฀ to฀ approach฀ the฀ target฀ audience and฀display฀its฀value฀as฀a฀brand. IVAN฀SERVER,฀SALES MANAGER฀OF฀ROLSER Rolser฀ presented฀ its฀ new฀ Sales฀ Manager,฀ Ivan฀ Server฀ Buigues,฀ during฀ a national฀convention฀held฀last฀August฀29. Law฀graduate฀and฀member฀of฀the฀third generation฀ of฀ the฀ Server฀ family,฀ Ivan already฀has฀ three฀years฀of฀experience in฀the฀company฀and,฀with฀this฀appointment,฀Rolser฀intends฀to฀update฀its฀sales methods฀and฀ try฀ to฀reach฀customers฀more฀directly฀with more฀personalized฀service.฀This฀appointment฀has฀been highly฀ welcomed฀ by฀ the฀ commercial฀ network฀ and customers฀in฀general. GREAT฀ FIGURES฀OF฀ INTERNATIONAL CUISINE:฀BERGNER฀AMBASSADORS More฀than฀55฀chefs฀of฀32฀different฀nationalities from฀five฀continents฀are฀now฀members฀of฀Cook &฀ Chef฀ Inst i tute,฀ an฀ internat ional ฀ space dedicated฀ to฀ strategic฀ thinking฀ about฀ cooking and฀the฀technological฀innovation฀of฀kitchenware. Bergner฀ established฀ this฀ foundation฀ in฀ early 2016,฀a฀research฀centre฀that฀works฀hand฀in฀hand with฀ the฀ great฀ figures฀ of฀ international฀ cuisine, innovating฀in฀the฀products฀that฀these฀prestigious artists฀use฀in฀their฀restaurants. REPORTS HANDLES:฀REVOLUTION฀ IN฀THE฀KITCHEN They฀are฀a฀seemingly฀small฀detail฀of฀pots฀and฀pans,฀but฀yet฀ they can฀ become฀the฀ detail฀ that฀makes฀ the฀ difference.฀ Handles฀ have undergone฀an฀authentic฀revolution฀in฀recent฀years,฀which฀has฀gone from฀removable฀technologies฀for฀saving฀space฀to฀the฀ introduction of฀ silica.฀ Currently,฀ even฀ the฀ shape฀ of฀ the฀ handles฀ is฀ being questioned,฀ while฀ on฀ some฀ covers฀ the฀ knob฀ has฀ disappeared, merging฀with฀ the฀handles฀of฀ the฀utensils;฀and฀manufacturers฀are immersed฀in฀the฀dilemma฀between฀screwing฀or฀riveting.฀The฀scope for฀ innovation฀ is฀still฀very฀wide. MARKETS SEALED฀CONTAINERS:฀THE฀WORLD฀OF฀ IMAGINATION Present฀in฀kitchens฀around฀the฀world,฀sealed฀containers฀no฀longer only฀ serve฀ to฀ store฀ and฀ preserve,฀ but฀ take฀ on฀ more฀ and฀ more functions.฀ They฀ offer฀ imaginative฀ and฀ attractive solutions,฀also฀allowing฀you฀to฀heat฀and฀freeze฀and even฀ carry฀ and฀ consume฀ outside฀ the฀ home, preserving฀ the฀ temperature฀ and฀ appearance฀ of food;฀ cook฀ and฀ bake;฀ and฀ then฀ serve฀ directly฀ on the฀ table. Sealed฀containers฀lend฀themselves฀to฀multiple฀uses in฀ the฀ world฀ of฀ cooking.฀ Therefore,฀ they฀ remain highly฀ up-to-date,฀ indispensable฀ and฀ are฀ under increasing฀ demand. CONFECTIONARY฀ IS฀GAINING฀FANS The฀ boom฀ of฀ homemade฀ confectionary฀ has 64฀-฀menaje

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