abstracts COVER AMBIENTE, LOOKING GOOD Ambiente, a date not to be missed for the sector of household, table, and kitchen wares, has surpassed every other national and international fair in the number of Spanish exhibitors. Not being in Frankfurt, as an exhibitor or as a visitor, is almost the same as «not being in the sector.» FEATURE ARTICLE 2016 LOOKS BRIGHT Fifteen companies answer two questions that the magazine Menaje asked them: «How is the market doing in 2015?» and «What is your company’s outlook for 2016?» CURRENT EVENTS MOULINEX WEBSERIES The Cuisine Companion food processor is an ideal ally for getting out of more than one scrape. And if you don’t think so, ask the unusual Cuesta Collado family, «the CuCo’s.» It’s the new webseries created by Moulinex, which can be seen on different online channels, with Jordi Cruz as a guest star. MAGEFESA AND CRUZ DE MALTA, ESTABLISHED ON THE CANARY ISLANDS Rhointer Group, in its process of expanding in Spain, has set up a stable, permanent structure on the Canary Islands with Sieper, S.A., experts in island distribution. Their aims are to offer closer commercial service linked to current market needs, to improve operations by making them more flexible and dynamic, and to guarantee a more modern, efficient supply chain for their silverware, household, and appliance brands. MARKETS NOVELTIES IN FRYING PANS The frying pan continues to be one of the star products in the sector of household goods—the leading item, with millions of units sold annually on our market. There are frying pans for all tastes, with a very wide range of prices, materials, qualities, and designs. After the boom in alternative non-stick coatings, the brand names are now placing the accent on low-fat cooking and on the solidity and quality of their products. PRESSURE-COOKERS: SAFE AND EFFICIENT TECHNOLOGY Highly special ised, and with a l imi ted, but fai thful fol lowing, pressure-cookers are trying to reach new consumer segments, exploring 2.0 technologies, attracting sectors that are more concerned about health or taking advantage of saving time by cooking fast food that is entirely healthy. Saving energy has also become an important selling point these days. FOOD PROCESSORS, A GROWING MARKET The food processor market has diversified with the entry of new models. Nevertheless, the number of brands competing with this product is still small, and it is usually the same companies that diversify their offerings. The high price of these products, the sophisticated technology necessary to develop them, and the presence of a few strong brands have discouraged new firms from making their way onto the market. CUTTING BOARDS, A CLASSIC THAT IS REINVENTING ITSELF Materials are the main way that today’s offerings in cutting boards differentiate themselves. The traditional wooden ones have been joined by new solutions, especially all sorts of plastic and new materials that are distinguished by their hardness (they are resistant to the wear and tear of knives and cutting tools) and their hygiene (bactericidal surfaces, easy to clean, with no nooks and crannies). THE HOSPITALITY SECTOR HOST 2015: SPANISH PARTICIPATION AS A GROUP The Association of Spanish Manufacturers of Hospitality and Group Equipment (AFEHC) has coordinated the group participation of Spanish companies in Host, the International Hospitality Fair in Milan, held in October. This activity takes place within the framework of the 2015 Sector Plan for the Internationalization of Equipment for Hospitality and Groups, designed by ICEX Spain Exports and the AFEHC Association. 72 - menaje abstracts inglés VELF.pmd 15/12/2015, 17:05 2
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