TEFLON CELEBRATES 75 YEARS The non-stick coating Teflon®, the commercial trademark registered by DuPont that is used in a wide variety of products and applications, has now been in existence for three quarters of a century since its invention and continues to be the market leader in nonstick coatings in kitchen utensils. CASTEY PRESENTS THE FIRST VOLUME OF ITS HISTORY «Història de la Foneria Artística Barberí» guides us along over 4 centuries of the history of the artistic foundation that gave birth to Castey products, through an examination of some of the most representative works that it has produced. CHEF ÁNGEL LEÓN, OFFICIAL IMAGE OF THE QUID BRAND The renowned chef Angel León will be the brand image of the kitchenware firmQuid, a brand that Arc Distribución Ibérica commercialises in the Spanish market. The prestigious chef has been chosen as the face of the kitchenware brand because of his extensive experience in the world of gastronomy, because of his research work, especially everything regarding the field of seafood, and because of his value as a professional, which has made him a worthy winner of numerous prizes and awards. CUCHILLOS ARCOS AND DAVID MUÑOZ JOIN FORCES David Muñoz, the three-star Michel in chef, and the kni fe manufacturers Arcos have joined forces to promote amateur and professional cooking. The one-year agreement between the chef of the prestigious restaurant DiverXO and Cuchillos Arcos is presented under the slogan of «Cooking With You». The Madrid chef will not be the only ambassador in the campaign, as he will be joined by a fivestar partner, the footballing star from La Mancha, Andrés Iniesta. LUMINARC, THE FURNISHINGS BRAND FOR SPANISH BIG BROTHER 2014 The Big Brother house designers needed informal products for daily life, which would give colour to the house decoration as a whole. Various collections have been selected in coordination with the communications department of Luminarc España, such as the Amori dinnerware collection, produced in coloured glass from the «Colors Vibrance» range, the blue Crazy Colors glass collections and the Sumiller wineglass collection. NEW STRUCTURE FOR BIALETTI IN SPAIN Scandist has been representing the popular Italian brand Bialetti in Spain since the beginning of November. This exclusive collaboration with its Spanish commercial partner is based on the strong points of both companies in order to reach their business targets in the medium term. LICENSES: SALES WITH AN IMAGE A licence is any agreement regarding the use of an image that is the property of third parties, with the intention of using it in the manufacture and marketing of a very wide range of products. The first reason why licensing exists is that it provides added value, by making it possible to immediately differentiate our product from the standardised products of the competition. It is no more than a market ing tool , al though some experts consider it a «weapon» that provides many opportunities. However, exploiting image rights through a licence usually comes at a very high price, although this investment may later be recovered if the product achieves the desired recognition. PRESSURE COOKERS. FIRST PRIORITY: BROADEN THE CONSUMER PROFILE Without being a sector where the presentat ion of new products is necessarily constant (some models on the market have been in product catalogues for years and continue to be completely modern), we can say that pressure cookers are a product that includes improvements every year, which are the fruit of the research carried out by the market leaders. Safety, design, versatility, adaptation and materials are the main fields where innovation is focused. 70 -
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