JUGUETES 256

86 FERIAS INTERNACIONALES TOY OF THE YEAR AWARDS Los premios Toy Of The Year han galardonado este año a 25 productos y empresas por su creatividad e imaginación, en las 17 categorías de producto diferentes y las nuevas seis categorías centradas en los profesionales y las campañas. A continuación, repasamos el listado completo de ganadores: GANADORES EN LAS CATEGORÍAS DE PRODUCTO • Action Figure of the Year: Teenage Mutant Ninja Turtles Mutant Mayhem by Playmates Toys • Collectible of the Year: Squishmallows – Pokémon Collection by Jazwares • Construction Toy of the Year: LEGO® Disney and Pixar ‘Up’ House by LEGO Systems, Inc. • Creative Toy of the Year: National Geographic Hobby Pottery Wheel by Blue Marble • Doll of the Year: Barbie The Movie Dolls by Mattel, Inc. • Game of the Year: 5 Second Rule Relay by PlayMonster • Grown-Up Toy of the Year: LEGO® The Lord of the Rings: Rivendell™ by LEGO Systems, Inc. • Infant/Toddler Toy of the Year: Laugh & Learn® Mix & Learn DJ Table™ by Mattel, Inc. & LEGO® DUPLO® 3 in 1 Tree House by LEGO Systems, Inc. • License of the Year: Barbie Franchise by Mattel, Inc. • Outdoor Toy of the Year: Monopoly SPLASH by WowWee • Playset of the Year: PAW Patrol Mighty Aircraft Carrier HQ by Spin Master & PLAYMOBIL My Figures: Pirates' Island by PLAYMOBIL • Plush Toy of the Year: 16” Squishmallows by Jazwares • Preschool Toy of the Year: MAGNA-TILES® Downhill Duo 40-Piece Set by MAGNA-TILES • Ride-On Toy of the Year: Extreme Drift Go-Kart by Radio Flyer • Specialty Toy of the Year: KAI: The Artificial Intelligence Robot by Thames & Kosmos • STEAM Toy of the Year: LEGO® Technic™ NASA Mars Rover Perseverance by LEGO Systems, Inc. • Vehicle of the Year: Teenage Mutant Ninja Turtles Mutant Mayhem Pizza Fire Van by Playmates Toys GANADORES EN LAS CATEGORÍAS DE PROFESIONALES • Champion of Diversity & Inclusion: Brent Bell, Art Director at Moose Toys • Champion of Sustainability: G.B. Pillai, Founder at Wild Republic • Packaging Designer of the Year: Suzanna Lakatos, Director of Packaging Design at Mattel, Inc. • PR/Marketer of the Year: Lisa McKnight, Executive Vice President & Chief Brand Officer, Mattel, Inc. GANADORES EN LAS CATEGORÍAS DE CAMPAÑAS Corporate Social Responsibility Initiative: • Gold Winner: First Barbie Doll with Down Syndrome by Mattel, Inc. • Silver Winner: Playsponsible Campaign by Spin Master • Bronze Winner: LEGO® Replay by LEGO Systems, Inc. Marketing Campaign: • Gold Winner: Barbie the Movie Marketing Campaign by Mattel, Inc. • Silver Winner: Moose Toys Makes Marketing Magic for Reveal of Magic Mixies Magical Crystal Ball by Moose Toys • Bronze Winner: LankyBox Secret Mission Toy Launch by Bonkers Toys

RkJQdWJsaXNoZXIy Njg1MjYx