The fair will be held from 10 to 14 March in an edit marked by a deep restructuring

Barcelona will be the world capital of food from 10 to 14 March. They are the chosen dates for Barcelona hostel the Alimentaria 2008 fair, the international exhibition of food and beverages, a competition which provides for the visit of 155,000 people and 5,000 exhibitors.

During the day to celebrate the meeting at the Barcelona Fairgrounds is expected the presence of the 85 percent of Spanish food industry. In this new edition, the organization undertake a rearrangement of the exhibition space. As a result of its expansive growth and for the first time since that the fair is held in two venues, salons Intercarn and Restaurama will be located in Montjuïc while the other sectors will be grouped in the modern facilities of Gran Vía. This rubicación will enhance organic growth of these two sectors and It will encourage their maximum specialization. For its part, the concentration the rest of rooms - a total of 13-Gran Vía will allow for the exhibitors benefit from a substantial increase of synergies between productive sectors. This new exhibition location will lead to a significant growth of food, primarily leveraged about - specialized Salon - Intercarn and Restaurama - transverse Hall-.

Alimentaria 2008 will open multiple activities. The future store of Innoval - recreation of the distribution of the morning-points, the 'Spain of the Iberian' exhibition, space 'Tapas & gastronomy', shows 'Pastry and sandwich' and the international competition of Pizzas are some of the new releases.

For its part, the seventh edition of the International Forum of food presented in the framework of the celebration of food 2008 the results of the study 'Demands of the purchaser of the future'. The conclusions of this important work entrusted to the Agency with food consultancy TNS will be presented in a lecture conducted by Josep Montserrat, worldwide Managing Director of TNS Worldpanel, on March 11, 2008 in the Congress Centre of Fira de Barcelona Montjuïc venue. The study aims to develop a full x-ray on current consumer and draw with maximum precision the demands of the purchaser of the future in a near term: hear their purchasing habits, their reasons for choice of the establishment and its behavior to the linear. Conclusions will be put on stage in the future store.

The study of the International Forum on the feeding of food is intended to provide a full x-ray on the current buyer and drawing with accuracy demands in the future: hear their purchasing habits, the reasons for choice of the establishment or its behavior to the linear. To develop this research work has been more than 80 interviews in depth to the so-called 'future shappers' (prescribers), 8 'focus group' and 16 'acompained Shopping'. Furthermore, was carried out a comprehensive study of more than six million records of purchase in the past three years, the daily follow-up of panelists 16,000 and 8,000 questionnaires on attitudes and views on the current buyer preferences.

From 10 to 14 March 2008, the food and beverage industry will bring together around the 131.200 square meters of exhibition and animation activities that make up the certmane. More than 155,000 visitors, close to 5,000 exhibitors and a turnover induced in the city of Barcelona of 167 million euros are, predictably, some of the figures that will accompany the seventeenth Edition of the fair's most important food of Spain and one of the first in the world.

Aspect of the Salon Intercarn in food ' 06.