Oils of Olive of Spain disembarks in the German market of the hand of the contest of kitchen Koch give Jahres

Oils of Olive of Spain launches to the conquest of the German market with our virgin extra like spearhead and the high gastronomy like the vehicle to carry our message to the consumers. A campaign that has initiated in one of the culinary events of the year, the final of the international contest Koch give Jahres (Cook of the Year) that has celebrated in the frame of the 32ª edition of the Fair of Feeding Anuga.

The contest has supposed the première of Thomas Bühner, possessor of three stars Michelín in his restaurant The Vie in the city of Osnabrüch, like image of our oils in Germany. Bühneer Was one of the juries of the contest, in which Oils of Olive of Spain has premièred like main sponsor.

Along the Monday, 8 cooks arrived of Germany and Austria had to elaborate 4 dishes. Between them, one covers created from the virgin extra of Spain, the big novelty of the edition of this year. Oils of Olive of Spain established a special prize to the best covers. The winner, the jovencísimo cook Fabio Winkelhofer, has attained two weeks of practices with the prestigious Spanish cook Jordi Cruz in his restaurant ABaC of Barcelona with one covers formed by two dishes: ‘liquid Salad of bread' and ‘Salad of bread with sardine, aspic of oil of virgin olive extra and manchego'. The absolute winner of the contest was the German Chistian Sturm-Willms, that carried a prize of 12.000 euros.

The contest Koch give Jahres served also of support for the two first actions of Thomas Bühner like ambassador of the Oils of Olive of Spain. The first took place the Sunday, a Living Cooking Show in which it showed to the public his experiences with ours virgin extra in the kitchen, that occupy a fundamental place in his culinary proposals. “The essential in the kitchen is not so much the manufacturing of the dish like knowing use all the facets of the flavour. The Oils of Olive of Spain help us in our creative process, since they underline the natural flavour of the foods”, stands out Bühner. A selection of dishes of the cook starred the dinner with which closed the acts of the final of the contest Koch give Jahres, in which they gave quotes a thousand of commensals.

This promotional action in Anuga, favoured by the Interprofesional of the Oil of Oliva Spanish low marks it Oils of Olive of Spain, is the first that sets up the organisation in this country. It treats of a market with an important potential of consumption. In fact, already it situates like the sixth consumer of oils of olive of Europe with some 60.000 tonnes to the year, big part of them mattered of Italy.

A challenge of prime importance for the sector, as it explains Rafael Hammer, spokesman of Promotion of the organisation: “Spain, like world-wide leader in quality and production, has to improve his position in the German market. That is the aim that have marked us in this ambitious campaign. For this have to create an image of powerful mark between the German consumers tied to the high quality and to the kitchen of avant-garde”.