The crisis, an opportunity to transform and face the change

The most important novelty of this edition was the twist of 180 degrees given to the approach of the Congress, done this that was resaltado by the majority of the speakers. The president of Repsol considered it a big news and Juanjo Catalan, a historical and innovative act in the sector. The technical questions of the previous model left step to the attitudes and to the values of the installers like employers that are.

Like summary of the become, this Congress left patent that find us in a period of big difficulties, immersed in a grave economic crisis of big complexity that is transforming all the orders of the life. The speakers signalled that the customers no longer are neither will be the ones of antaño, neither the market, the competition, neither neither the society. The magnitude is such that would not have to speak of a period of change, but of a complete transformation that will not leave almost at all as it was before. For some speakers this crisis is of values and for others of confidence.

As it put of self-evident, the new stage demands to the employers, to the installers, an effort of adaptation showing a change of attitude, more open and human, and innovative will. In front of the pessimism imperante, would have to face the future of positive form and know transmit this attitude in his companies. It is time of reinventarse, to transform to face up to the change and turn it into an opportunity. As the one who, for example, represents the work in team; the establishment by part of the company of politics of collaboration with other entities will allow to the SMEs arrive there where could not do it by himself alone, assuming for this values like the generosity, humility, confidence, enthusiasm and commitment. In spite of the bad current moment, the installer would have to recover the confidence in himself same and in his collaborators, take the initiative, exert the leadership, automotivarse and motivate to his surroundings to face up to the current challenges. His attitude would not have to be the apathetic to expect patiently to that all pass, but adapt what before to the change, being proactivo and creating spaces of confidence so that the talent, the innovation and the qualities emprendedoras flow inside the company.

Spoke also of the loss of values and how the greed and the avarice of some have had his part of responsibility in the current situation. For some speakers, the vertiginosidad with which suceden the events would not have to be obstacle so that the employer stopped to think each day, to reflexionar and look to his interior, although it only went during some minutes, so that it emerged his human side and this had reflection in the company.

The inauguration ran to charge of the president of Repsol, Antonio Brufau, the one who stood out that the approach of the congress of Conaif is more than timely nowadays. It said that they are hard time for the companies installers. The economic surroundings extremely desfavorable and other factors like an economic model based in the intensive use of the construction that is exhausted, are ingredients of a crisis that is posing some new surroundings in which the companies have difficulties to find his place. As it affirmed, the companies can not follow working in the new stage of the same way that before; to prosper need to transform and with this act in 4 appearances: innovation, talent, globalisation and leadership associated to the cultural change.

Insisted in the importance to face up to the change and left to the auditsorium several ideas of big calado: that the change is the context, that need leaders that take us out of the current pessimism and that the leadership has to be linked to the cultural change.

Signalled, likewise, that Repsol shares the values and principles of Conaif and stood out like a big news that Conaif, instead of paralysing , have bet with this Congress for orienting to the excellence and innovation.

In the same act, the mayor of Lleida, Ángel Ros, signalled that Conaif represents to a sector, the one of the installations, that is fundamental for the economic recovery for being intensive in creation of companies, capilaridad of the same and hand of qualified work.

The president of Conaif, Esteban White, said of the congress that “want that it was a space to help us to the reflection”, in reference to the change of model that has experienced. And it left clear the new spirit with the following sentence: “it Is impossible to open our mind if at the same time we do not open a poquito our heart”. The host, Pere Miquel Guiu, appreciated to Conaif the confidence deposited in the Gremi of Lleida for the organisation of this congress and referred to the change of mentality that the employers have to show in the current moment, affirming that “if you do not change your way to think can not change your way to think” and encouraged to the congressmen to face the future of positive form.

Ramón Tèrmens: “It Is necessary to arrive at the end of the human being”

Considered that the crisis is of values, that represents a human problem. From his experience like employer (chairs the group Taurus) pleaded for to arrive at the end of the human being, of the people, and have consciousness that the taking of decisions of the employer has to do looking for in his interior. The intimate attitude –said- is the most important in a dramatic situation like the current.

Spoke of emotional intelligence and signalled that it does years the good gestión was necessary and sufficient condition for the success of the companies, but today does not suffice. For him the keys for the success are in the commitment, the austerity and the humility, a concept this last that repeated along all the Congress.

Alfons Cornella / Antonella Broglia: “The world that comes is colaborativo”

Announced that we are to the doors an authentic revolution of business cooperation. The conjoint action between organisations goes to be one of the most important phenomena of the business gestión of the next years. The world that comes is colaborativo. The idea of the sum and the multiplication in the businesses is in the market taking increasingly forces.

Both speakers saw in the business collaboration an opportunity because – as they said- all is too complex as to resolve it alone. It will be necessary to build relations of confidence with other companies, share knowledges and from here generate value.

José María gasalla: “it needs a positive attitude”

Are immersed no already in a period of change, but of transformation for which needs a positive attitude. This process carries us to the need to change, of reinventarnos, but costs us a lot because what have gone learning along the life has gone us fixing behaviours that put it to us very difficult. Have then that “desaprender”. Apprehend demand “desaprender” the learnt. It requires to question habits and paradigms purchased during years but that no longer work, and change them. What before served no longer serves. It is time of autoconocerse more, of vaciarse entirely to go back to fill , to exert the leadership creating spaces of confidence that facilitate the development of the skills of each ours collaborator.

For José María gasalla the crisis is especially of confidence, of a fault of confidence that goes infecting, to such an extent that have fallen in an espiral of pessimism generalised. The change depends on the confidence that have in the other and especially in us same. His report, that insufló to the big congressmen dose of motivation, went one of the most applauded of the Congress.

Emilio Ontiveros: “The crisis is of confidence”

find Us immersed in some economic surroundings very desfavorable. For Emilio Ontiveros treats of a crisis of credit and therefore of confidence, that does not go to be easy revitalizar in spite of the recapitalización of the banking system and other measures that are under way. From his punto are living one of the most complicated moments of the economic history of Spain. The current crisis –said- is not one more between so many, but it keeps some peculiarities that turn it into the most complex of the last times.

Signalled between the main problems of Spain the very high tax of unemployment, the enormous bill of the bonos financial, the collapse of the internal demand, a banking system weakened and the sinking of the sector of the residential construction that until does so only some years constituted one of the essential bases of the model of economic growth Spanish.

Of the therapies that are applying , considered made a mistake those that split of Europe as they are destroying the potential of future growth - “Europe decrece and any country has achieved the aim of public debt”, aimed - and generating desconfianza of the economic agents with regard to the European institutions. Of the measures adopted in Spain, criticised the establishment of a limit in the public indebtedness because, in his opinion, supposes a contraction of the public financialss and therefore also a weakening of the internal demand. The politics of austerity –said- are not good because they do not contribute to stimulate this demand that at present is contracted and affects to all the business fabric, particularly to the SMEs. By the same reason considered an error go up taxles in full recession.

Discerned a distinct horizon to the current in the moment in that it go down the unemployment, since this fact will carry rigged an increase generalised of the confidence. “When the tax of unemployment begin to descend, the credit will go back to flow; while it do not give this premise the banking system will continue hibernado”- concluded.

Ferrán Ramón Cortés: “we Have to empatizar with the customer, know listen it”

Signalled that nowadays the employer is continuously taking decisions and communicating with his surroundings: employees, providers, customers, etc. Spoke of how improve the communication building relations of confidence, that in the business world, and specifically in key appearances like the sale or the gestión of the human resources, result fundamental, especially in difficult times like the current.

According to the speaker, to be effective in the communication with the customer have to empatizar with him, know listen it. And we have to adapt the message to the characteristics of the receptor, doing the things thinking in the another and no in us same, putting us in the leather of the person with the one who communicate us.

When we accept to the person such cual as it is, the synergies that produce are very valuable and are used to to have as resulted marriages indisolubles from the professional punto. In cases of conflict with the other, recommended to forgive and remember a lot, remain us with the well and forget us of the bad.

Juanjo Catalan: “we Need to transform us and see the things from another perspective”

The crisis has changed all completely. Many of the competitions of yesterday no longer exist and today, to be competitive, no longer voucher be well, it is necessary to be the best. The consumer is more demanding and has changed his preferences. The market requires other profiles and to our society him urgen professional and companies with skills and new capacities. Thus we need to transform us and see the things from another perspective.

Can not conform us with seeing happen the change without struggling for adapting us to him: “If we struggle we can lose, if we do not do it we are absolutely stray”.

Regarding the tendencies, Juanjo Catalan said that the installers no longer install as before but we have to assume the paper of providers of services, and mentioned like an opportunity the work in the field of the cooperation with integrated cheese cheese services of the power.

More than 150 congressmen participated in this day directed by Xesco Espar. It supposed a practical exercise on emotional transformation. The doses of motivation, hygiene and optimism were such, that the participants that wished it finished happening barefoot on a way of ascuas.