Interview to Raúl Alley, director of the I International Week of the Construction
27 March 2012
How it is reacting the sector in front of the initiative to agglutinate in the I Week of the Construction three fairs consolidated as they are Construtec, Veteco and Stone?
The group the celebration of three events in the same dates allows fundamentally greater sectorial strength, greater dynamism and capacity to attract to a greater volume of visitors, when existing a greater offer and content expositivo, and greater integrity to attract to prescription and responsible of international purchase. Also it allows us optimise the resources to have more financial capacity to the hour to manage a program of invited of national and international visitors. At the same time it contributes to incorporate the group inside the plans of international promotion of the Administrations. All these points are helping to improve the message of face to the companies that the union of three big living rooms related with the Construction, but keeping his own identity, and with specific announcement, is good and positive, especially in time of crisis.
Which would stand out Unit like the differential values more attractor trucks of the I International Week of the Construction, so much for display units as for visitors?
The Week of the Construction is a commercial tool, whose main aim is to generate commercial opportunities for all and each one of the companies that participate in the fair. In these times, it is necessary to use platforms that offer us the possibility to open business. Only in four days, exists the possibility to see to a very big volume and qualified of possible customers. This year we are very dumped in the internationalisation of the fair from a point of view of the visitor. We have reserved the necessary investment to guarantee demand of international visitors. More than 400 invited international with trip and accommodation paid, customers of the own display units, or possible new customers of markets in which in the next years will exist big opportunities of export. The International Week of the Construction is a multiplicador of commercial opportunities, in Madrid and in May. Only each two years happens, and this is a moment in which by very little investment can take out business.
As well it remains reflected in the name, one of the elements that more wants to improve is the internacionalidad of the contest. How they pretend to achieve it?
The International Week of the Construction has to be an international fair that celebrates in Madrid. If big part of the business is out of Spain, it is necessary to bring to these international buyers to that they know and buy. Thus we put to disposal of each company a stock exchange of trip to invite to his new or potential customers. We have already confirmed visits of business groups of Brazil, Chile and other countries of the field iberoamericano. North of Africa, Middle East, and countries of east Europe are the others markets with big potential and in where we already are identifying to these buyers to manage his invitations. Incidentally, It is managing already all a campaign of international means in these markets.
It runs the risk, with this initiative unificadora, that the three fairs that integrate the I International Week of the Construction lose his speciality or singularity?
The three fairs do not unify , celebrate in the same dates, in independent pavilions and with announcement specifies by sector. Each one of them follows keeping his own image, Committee Organiser... I create sincerely that the ‘Week' is a concept integrador and that only can benefit to each one of the three fairs.
In which measure can contribute this contest to dinamizar a so punished sector in Spain as it is the Construction?
The International Week of the Construction is a commercial tool of prime importance, that helps to the companies in his strategies of marketing. It is the best half, for the time being, to find in few days and in a same space, the offer and the demand, to give to know his products, establish commercial relations, etc.
As in any another living room, an element that decants the assistance or no of a lot of professionals, is the program of technical days. Which reports, events or round tables would stand out of this edition?
The program of Technical Days of the I International Week of the Construction contributes a remarkable value added to the announcement, when tackling some of the questions that more concern in the sector. Besides, we have the narrow collaboration of the Committee Adviser. The truth is that the program is very complete, but I would stand out especially some meetings like the I Congress of Buildings of Consumption Almost Invalid, The “House 10, simple use of your home” a meeting of bloggers of architecture, or the delivery of the traditional prizes Veteco –Asefave, amongst other acts.
In this sense, with which backrest explains the I International Week of the Construction by part of the main sectorial associations?
Has the backrest of a Committee Adviser, in which they are integrated cheese cheese the three big patronales, Cepco (Confederation of Associations of manufacturers of Materials of Construction), Asefave (Spanish Association of Manufacturers of Light Façades and Windows) and the FDP (Spanish Federation of the Natural Stone), between other business groupings. Said Committee Adviser looks for aunar the efforts of the three sectors, but as it does not want to lose the specificity of each one of them and the image consolidated of Construtec, Veteco and Stone, each one of the fairs keeps –as it is usual- his own Committee Organiser.
The last forecasts aimed to 480 companies participants and 26.000 square metres of net surface of exhibition. It considers that they are figures adjusted to the situation that crosses the market?
The situation is complicated, and therefore it is necessary to look for commercial opportunities. The fair will celebrate and has to work commercially for the companies that are. We have the responsibility to help to the sector to dinamizar his commercial activity so much national as internationally.
Finally and like summary, how would encourage to the professionals of the sector to assist to the I International Week of the Construction?
Is an only opportunity, that only presents once each two years, to know the last offer in this terrain and can be more competitive, in addition to accessing to the complete program of Technical Days that are programming.
Name: International Week of the Construction.
Edition: First.
Dates: Of the 8 to 11 May 2012.
Time: Of 10 h to 19 h.
Place: Ifema (Fair of Madrid).
Periodicity: Biennial.
Character: Exclusively Professional.
Profile of the Visitor: Architects, studies of architecture, aparejadores, decoradores, manufacturers, constructors and promoters inmobiliarios.
Integrated cheese cheese fairs: Construtec, Stone and Veteco.
