This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at TESA participa en la Porra del Mundial

TESA is involved in the Club of the world

27/05/2010

May 27, 2010

TESA participates with other manufacturers in 'laporradelmundial.com', a program of loyalty in the form of contest online to channel hardware that is having great success in this sector, but transcends it and goes to all those who enjoy the football at the national level.

This initiative of the Beret Group (a large ferreteros Manufacturers Association) is exceeding expectations and closer ties between the hardware and the general public. For the start of the world come to 15,000 participants. But the main objective is to become a reference point for the end user, point of sale where innova to the hardware store and innovative added values are.

José Alvarez-Ude, director of development and coordinator of laporradelmundial.com says that "from the hardware sector we wanted convey enthusiasm, desire to participate and compete in something that would bring some optimism to the society." We have seen that, in fact, people appreciated initiatives, participation, that made communication campaign is being very successful. "The public is responding really well and is becoming involved in this 'macro-porra' that we have organized".

A club for all

This action that was born by and for the hardware sector, has become a national phenomenon for all ages. That Yes, each user plays tied to his hardware store, where you will receive their prizes, if one of the acertantes of the various tests.

"About ten days for South Africa 2010, already have 75 participants awarded prizes at the porradelmundial.com" it says, again, Jose Alvarez-Ude "and we still have other 19 awards for delivery before the official start of the world." "Course"big"come to hit the World Cup games, the Beret Group offers several flat TVs, laptop computers for the winners and the prize for the overall winner is a Nissan Qasqhai".

With this initiative of laporradelmundial.com, the Beret group, along with major distribution groups, cooperatives, and chains of hardware of Spain (in total more than 1,400 involved hardware stores), aims to promote an enjoyable way, the use of the Internet and their interrelations in the hardware sector.