Interview with Angel Cepeda Maqueda, Managing Director of doors Sanrafael

Sanrafael doors was founded in 1986 in the Group of companies Mavisa doors, as high productions in structures of doors factory based on automation and knowledge of the production process from previous years.

A few years later the company splits from this group of companies and their production evolves in its strategy towards market reform and diversity of products.

The company has had sustained growth in all times of the order of 5 to 10 per cent of its turnover. The most important bet has been the search for differentiated products that add value to the excellent quality of its products and personalized service that characterize. No doubt this firm's greatest asset is its human capital, comprising 250 professionals who have managed to unite efforts and take the business to its consolidation in the sector and maximum guarantees of success.

We currently occupy the 4th or 5th place in the ranking of companies for the manufacture of doors from inside, with daily production of 2,000 units of doors and accessories, and we have an annual turnover of the order of EUR 30 million.

We manufacture, in 90 per cent of the cases, a differentiated product aimed at the market reform and upper-middle range of demand, especially in the area Center and North of the peninsula as well as countries such as Russia, Bulgaria, Romania etc., countries that are in the process of growth.

In accordance with the trends of the design and current finish, doors Sanrafael presented at the recent fair Construtec 2008 his vision of the integrated interior door furniture more avant-garde as an element of decoration, elaborating on the lacquered with high brightness and incorporating them in small inlays of color or materials such as feather or glassThey provide the differentiation of the concept of door as structural element towards the door as ideal complement and integration with the furniture of fashion.

In the line of respect and sensitivity for our environment, Gates Sanrafael has presented products of tinted water on ecological sheets in authentic mosaic of combinations of wood with consistent colors to the current furniture.

We obtained the certification of a new technical fire resistance door for 90 minutes (RF 90) at the same time as its certification of more than 35 DB sound insulation This door is designed for hotels, public buildings, offices, etc., which guarantee these protections provide the same guarantees and the value added that these materials be involved.

In what has been our third submission in this fair we wanted to make it clear to our permanent innovative zeal as well as authentic news of models and designs of doors differentiated in the industry. We understand that we have achieved 100 per cent and, once again, the fair has been extremely positive for the company's image. In terms of the influx and contacts of this event (the situation of the construction sector) appreciate this fair auque with them there has been a decrease in contact despite the efforts of implementation in the same with the contribution of news worthy of its valuation to higher level.

We understand that the design, together with the finish, marks the differentiation of the product. In a competitive market like the present, with loss of demand both in the construction market of reform, the search for new markets and need to provide differentiated products are the basis for the future of the company. This diversity of manufactured and adaptation to the most demanding in custom designs demand are the most valued features.

Looking for quality

Sanrafael doors is constantly working on the modernization of their facilities, located in an industrial complex of 80,000 square meters in Villacañas, Toledo, allowing him to make, every day, 2,000 units of doors and 25,000 from covering MDF mouldings.

Also, since 1995 the manufacturing process of the company has the certificate of registration of company ER-01 48/2/95 granted by Aenor in accordance with the norm UNE-EN ISO9002, with guarantee of quality for all its products.

Also, the company has numerous certifications of fire-resistant doors and acoustic doors.

Obviously Yes are compatible these concepts every time that the materials and current means of production must be at the service of aesthetics and maximum guarantees of quality of the products.

Doors Sanrafael maintains a permanent reinvestment of their resources to ensure its competitiveness and leadership of the sector in the design and finishes for doors with the maximum guarantee of quality.

Today we are culminating the robotization and implementation of business excellence in the production process and implementing commercial structures in countries outside of growing demand for our products.