Ifema Improves the international dimension of Veteco and SCS

Veteco, International Living room of the Window and the Closing Glazed, and SCS, International Living room of Solutions for the Sustainable Construction, are realizar an important effort, to strengthen the presence of those markets that result more attractor trucks for the industry of the window and the closing glazed and the one of the sustainable construction. In this sense, the living rooms organised by Ifema and that will celebrate of the 7 to 10 May next, in the Fair of Madrid, are centring his promotional campaign, especially, in Latin America, North of Africa and Middle East.

In this task, Veteco and SCS have the support of Amec. Multisectorial business association, with more than 40 years of experience and focused to the export and to promote the internationalisation of his companies associated. So much the two fairs like the association work in ensuring the presence of importing, distributors and promoters of construction.

The team of International Promotion of Fairs of Amec comes collaborating with the Spanish fairs and in particular with Ifema from does more than fifteen years, like dinamizador of the international component in the living rooms of Madrid, with the final aim to attract to these buyers and prescriptores international that contribute a direct value to the expositor.

Through the plan of International Promotion of Visitors, Amec will act in markets of Latin America (Mexico, Brazil, Colombia), Mediterranean (Tunisia, Morocco) and Gulf Pérsico, European Union and East of Europe, to realizar a previous selection of the profiles that more interests that they visit SCS and Veteco.

From Amec Is working so much the channel of the prescriptores (architects and engineers), channel contract (from constructors and promoters, until companies of reform and responsible of work) and the distribution (importing, wholesale, head offices of purchase); as well as final addressees (hotelería and big surfaces).

With the end to approach this international visitor to the expositor, Amec will organise Meetings of Businesses B2B in SCS and Veteco, with 30 pertinent visitors of the countries of Latin America, Mediterranean mentioned up as well as Angola and Russia. On the other hand, Amec will boost and dinamizará other forums of meeting in which also it can generate business: from the days with ‘Pills Country' and the presentation of cases of success of companies until the sessions of networking in the Interational Business Area.

The presence of these international visitors in the fair contributes, on the one hand, value to the own expositor, with direct contacts filtered and the opportunity to develop businesses in situ, as well as the approach the distinct realities of these countries to the display units in the days, contributing with this to increase his exports.

On the other hand, contributes to the fair a positioning further of our borders, so much through the promotion realizar before the event, as through the contact with the international delegations and of the effect multiplicador of the professionals that visit Madrid.

With everything, in a level more macro, these actions contribute to increase the exporting base of Spanish companies, on line with the priorities of the institutions and in an especially affected sector by the economic crisis in the last years. Incidentally, they boost the bilateral relations between Spain and the countries of promotion and approaches to the same the capacity and know how of the Spanish company in this sector.