Junkers Initiates in Madrid his turn national the ‘3Dimensions that mark the difference'
Madrid was the first of the cities in showing this evento, on 18 April, with the assistance of customers, professionals of the sector, skilled presses and invited notable of different public organisms and of the sector.
Under a multimedia format ameno, distended and didactic and guided by a teacher of ceremonies of the Club of the Comedy, the assistants could know the 3 dimensions that sustentan the global strategy of this pertaining mark to the division Bosch Termotecnia:
- innovative Technologies: products of maximum efficiency and with technology tip.
- Bet by sustainable future: with equipment of maximum respect to the environingingment and excellent indexes of energetic saving.
- Personalised services: club Junkers plus, social networks, learning, on-line classroom, technical and commercial support, pre and post sale, programs of calculation, documentation, etc.
After his presentation in Madrid, this new ‘road show' of Junkers, turned into an authentic meeting with the Innovation, in all his dimensions, will visit between the months of April to June the cities of Barcelona, The Coruña, Bilbao, Valencia and Seville, where will conclude the next 27 June. The structure of the evento includes a cocktail of welcome, the presentation of ‘The 3Dimensions of Junkers' and one dines show that will be encouraged by a known character.
Between the novelties of products presented stand out: the complete renewal of the range of air conditioned, with energetic label until To++ adapted to the new European rule; the tight heater termostático HydroCompact, with fan modulante, of next introduction; the new range of captadores solar, equipment termosifón and the new system Drainback Storacell solar and the boilers of foot to gas and diesel, of condensation and low temperature. Besides it did a review of his fortress in the variety of boilers murales of condensation and under NOx and the inclusion in his portfolio of the new of the bomb of heat for production of to.c.s. Supraeco W.
In the part of services the activities of marketing in pro of the work of the professionals had his space during the presentation doing emphasis in the advantages of the club Junkers plus, exclusive for the installers, that with his campaigns do win to the installers direct money in his card Visa of the club by the purchase of products in campaign, money that can spend in what they want. Also it had prominence the recent immersion of the mark in the world of the social networks, opening interactive channels for final users and installers like Facebook, Twitter, Linkedin, etc.
With this new itinerant action, Junkers shows once again the commitment with his professional customers when offering innovative products and services adapted to his needs, keeping at the same time a commercial strategy that allow them keep a direct informative channel and of easy access.
