Smopyc hopes to overcome in its 2011 edition

Missing nine months for the celebration of the 15th edition of Smopyc, one of the major events of the year for the construction, both at the national level and in the international sector. Figures for its latest call for proposals, in 2008, speak for themselves of the weight of this contest, which has both commercial as strategic for business value, as it represents "the key to access to the markets of Europe, South America, Africa, Mediterranean and Asia", says the Organization itself.

In the last edition, despite held at the start of the recession, fair obtained best results in its history, with more than 100,000 visitors and 2.014 exhibitors from all over the world. It was an absolute success, with its 400,000 square meters of total area of exposure, including essential outdoor areas, where the heavy machinery found a space to suit to show live their capabilities and their power. It should not be forgotten that more than a quarter of the exhibiting firms belongs to movement of land and roads (27,15%) sector, so have enough space is an essential need for companies participating in the living room.

In 2008, the opinion of the exhibitors was "positive and unanimous" to enrich the fair. More than 90 per cent stated his intention to repeat in 2011, 85 per cent was covered its objectives, 92% considered high professional level of the visitors and 75% established international contacts. Aware that the competition is "a tool of the first magnitude" to strengthen the competitiveness of enterprises and despite the hard times that the sector, "Smopyc 2011 has accepted with realism the challenge and commitment to maintain the trajectory of continuous growth that began 30 years ago"", and which has placed it among the three most important fairs in the world in its specialty", explains the organization. For this reason, the Organizing Committee of Smopyc 2011, formed by leading companies and industry associations, has outlined as a main objective serve as support for the sector in their recovery and help it to regain momentum and strength.

Promotion

Smopyc gave the go-ahead promotional in the last edition of Bauma in Munich (Germany), which featured with its own stand and where he made a spectacular presentation, as well as actions of sponsorship. Along the same line of promotion, the Hall participated last may at the annual Convention of the National Association of Alquiladores of air platforms of work (Anapat), one of the associations with more representation and impact on the sector.

The Organization has designed a media campaign divided into three phases and managed by the best agencies, both at the national and international levels, and supported by the mainstream media, who joined a major advertising campaign (TV)(, radio, newspapers, online, outdoor) "is going to generate in Smopyc trading platform and meeting place that we all need as economic engine" says Diloy. Deployed communication campaign revolves around the following key strategic: prestige sector, transmit the relevance of the industry in the economic recovery and gain media coverage, both nationally and internationally.

Sergio Diloy, director of the Hall, has seeded the main novelties and now can move forward, and actions that will contribute to the success of this edition. The changes include an adjustment to the lower prices. Smopyc has always been sensitive to the needs of their sector, therefore and aware of the situation that we are going through, Feria de Zaragoza has made a great effort to present prices appropriate at this time with a 30% reduction on tariffs for the latest editionadding a discount policy so that exhibitors can reach up to 43% reduction of their costs of participation, reaching close to the 2002 rates. Continuing along the same lines, Sergio Diloy has explained: "we can announce that we have signed agreements of maximum prices moderate and appropriate in their categories, with the vast majority of the hotel offer in Zaragoza, which as we all know has doubled its capacity". At the same time, and in order to increase the supply of accommodation is studied the option the option of form packages of accommodation and transport in cities of the axis of the bird, as well as self-catering accommodation.

Improved services and infrastructure

In order to facilitate the access to the site of Feria de Zaragoza is working on two lines of action: first, through the establishment of a special device of input and output, coordinated with the Civil Guard, already proven system with good results in Fima 2010; and the second, the possibility of creating access to the Z-40 taking advantage of the works of the second season of bird. To do this, you're talking with the various authorities involved to accelerate the project. Parking will also be improved for exhibitors, which have independent access, so pedestrian as for vehicles, and the signage in the parking lots of visitors, to facilitate the location of the vehicles will be improved. As regards the area of logistics has affected the improvement of transport with towards Zaragoza, buses between Zaragoza and fair and hotels. Thus, remain the discounts offered by both Iberia and Renfe to exhibitors and visitors. In addition, joins a recent initiative, already underway in other competitions organised by Feria de Zaragoza, consisting of hire exclusively a bird car in two hours of morning, both Madrid and Barcelona, and their corresponding returns on the day.