"The future of this sector through agricultural mechanisation and innovation"
Interview with Andrea Masella, responsible for marketing of Trelleborg for Spain and Portugal
What does for your company to participate in Fendtgüinos?
Trelleborg is a Swedish company that is dedicated exclusively to the manufacture of agricultural tires, designed for the leading manufacturers of agricultural machinery. We are in Fendtgüinos, near the farmers together with Fendt, which is a good opportunity to inform practitioners about the future of this sector: agricultural mechanization and innovation. Something which is only achieved working together both the tractor with the tire manufacturer. So it is for us an opportunity as well as a pleasure to participate in this event.
Do present what's new?
We are dealing with the market on three fronts. The First, the elite teams where we have a presence very relevant and where together with them we develop new products. By for example, if it launches a new tractor, the tires are designed for that tractor in particular, as it is the case of the tractor that we are showing, the model 930 series Fendt tyres 710/75/42, a new measure that is introduced in the market for two or three years for the tractor.
Our network points is also important for sale to inform our customers and explain the advantages of a product with respect to another. And thirdly, we went to the farmers every day working with our product, a contractor or a small farmer who only work his farm. We are trying to communicate and be nearly every one of these channels, always supporting the end user.
What challenges facing the sector?
We must be aware that the market has changed. Now the competition is not the farmer of Murcia and Valencia and Zaragoza. Currently, the market is more 'cosmopolitan', now the competition can be a German farmer. Agriculture must come together to get all the profitability that can of their exploitation. Therefore, what we are trying to is, in addition to providing technical training, motivate not only farmer to produce, but also to sell their products.
How is the year 2010 be for Trelleborg?
With regard to what was expected to remain a year of crisis, the influx of people in events such as Fima or other fairs in which we participated, Extremadura, Burgos, or in any Spain, has always been high. The professional interest in the product has been higher than previous years. This means that even if it is a hard year will improve and grow is still high in the sector.
The advice we can give is to optimize profitability and invest in quality products. For any information or consultation should contact us through our web site, where are all the contact numbers and, above all, be optimistic, because the future is hopeful for this sector.
