"The only difference between a Pirelli tyre in days gone by and a new Trelleborg is the name of the flank"
Interview with Ramón Martínez, general director of Trelleborg Wheel Systems Spain
What is the first activity of Trelleborg?
We are a company specialized in the manufacture of agricultural tyres. This is the main activity of our business. In the tyre sector, we are the only firm worldwide specialized in this sector. We work with tractors and agricultural machinery.
Where are the tires manufactured?
The factories we have distributed at various points in the international geography, but the most technologically advanced tires arrive to US from Italy. Close to Rome have the factory of large tires and from there we distribute.
In Spain we have enough market since, we are currently Trelleborg, but not for many years our brand was Pirelli. Now we're changing the name of all our products of Pirelli to Trelleborg.
Namely, that all the new products are Trelleborg… what are the differences between the products of both brands?
Yes, all the high range her currently manufacture with the Trelleborg brand. The only difference between a Pirelli tyre in days gone by and a new Trelleborg is the name of the flank. The entire design, technical characteristics, qualities, specifications and standards is the same.
We believe that we are one of the leading companies and we are here doing the best we can.
For which companies manufactured tires?
We manufacture for Fendt and the majority of first teams. We are the brand of higher penetration in this segment. In this regard, we believe that it is a recognition that the manufacturers of tractors and agricultural machinery make our brand.
The first team in Spain has been disappearing. In the last decade it was almost not none and unfortunately, there are currently only two manufacturers. Today, manufacturers of first team are in Germany, in England, France and Italy. In Spain we become leaders and now the weight is lower, but still we are market leaders.
Andrea Masella, chief marketing officer of Trelleborg Wheel Systems Spain
What they have in the event of Fendt?
A novelty for tractors of high power. This tyre has been developed with the Fendt manufacturer as 960 - 42, the highest in the agricultural market today, with 2 m to 14 centimetres and a width of 900 mm, which enables a tractor like the Fendt number 136develop all its power and transform it into traction for agricultural work.
What is the basis of the success of Trelleborg?
The success of the products of Trelleborg is related to the philosophy of working that has always kept this company. It is a company that leads in the market more than a hundred years. And it is from the year 99 when he began to be known in the countries of southern Europe such as Italy and Spain. The key to success is the development of solutions for our clients.
Since then, how has its product evolved?
Currently develop wider tires and with high capacities of traction, in a way that the relation weight - power is lower. (50, 40 kilos per horse). This allows us to get a good impression of contact to the ground. We offer a product with a mark up to 8% higher than the competition. In addition, provides greater respect by the crop and soil, you get up to 11% higher traction, higher productivity and a significant saving of fuel.
Can they account for these savings?
In a study with a tire Trelleborg M900 in relation to the competition, we can save about 5,300 euros for 4,000 hours assuming 0,85 euros per liter diesel costs.
In conclusion, what we offer to the market are products and solutions to make the most of the power of these tractors. If two years ago the extent that we had was the 710-42, this year we have the 960-42. And the future is very promising because the market is evolving rapidly in this respect, so we will again surprise with more measures and products of interest.
