MB wins the award for the best product of the year of the Edilportale Marketing Awards 2008

In the Edilportale Marketing Awards 2008, divided into 12 categories, involving 600 companies with 1,000 campaigns to contest. The participants included the marketing departments of leading companies in the sectors of construction and the interior architecture and the most important sector marketing agencies.

The jury was composed of 15 personalities from the world of architecture, chaired by Michele Cimino, President of Adico (Italian Association of business managers and Marketing Managers). Among the members of the jury were also Salvatore Limuti, delegate manager of Marketing Management, Director of Assirm; Andrea Farinet, Professor of Marketing at Bocconi University; Emanuela Jacopi, Director General of the fair Made and the Fenie Alfonso architects, Studio 5 + 1AA, Diego Martinelli of the Cino Zucchi study, and Marco Piva.

The jury selected the companies admitted to the final stage of the competition, on the basis of rigorous evaluation criteria as the clarity of the initial objectives and the achievement of the same, the perfect knowledge of the market and competition, the overall deployment strategy, choosing directed and founded the media to use, the coordination of the campaign, the introduction of creative at all stages, the use of innovative elements, elements the effectiveness in the control of the 'feedback' techniques and the advantage of market acquired by the campaign.

The initiative is promoted by Edilportale.com, one of the largest media sector and attentive observer of all initiatives media in the world of construction and architecture, which this award aims to recognize the qualitative levels of reference in the development strategies of business marketing to designers and companies.