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This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at TABE nombra un nuevo gerente para impulsar nuevos mercados

TABE appoints a new Manager to drive new markets

15/06/2006

Workshops Betoño, S.A., vitoriana company specializing in the manufacture of hydraulic hammers and articulated arms, recently joined as Manager Javier Chocán, an engineer with extensive experience in the steel sector to internationalize the company's business. To this end, advocates promote innovation as a way of improving internal processes and quality of the product as well as the empowerment of the service to customer "as a means to increase and consolidate the competitive advantage of TABE", as it exposes the own Chocán.

The growth of the company is around 10% but in the face of the 2007 the company is the aim of doubling the figure. To this end, bet TABE by completing the range of hammers with the GP (pure Gas) range that provides increases of energy of between 20-25% with significant saving of energy.

Currently the company is moving above all in the European Union, a stable and mature market. The main objective is to find their feet as a mark of international prestige and to do so, at an early stage they want to consolidate the national and French market. However, they are also interested in being present in other European countries such as United Kingdom and Germany Chocán finds interesting "for its stability, quality and service-oriented". In perspective it is also entering the market of United States, "for its potential of volume" and South Asia, especially China. For each of these markets, the company will design a specific strategic plan.

According Chocán, TABE has a great capacity for r & d and service customers with great efficiency and quality that provide a competitive advantage to the company with respect to its competitors.

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