Trelleborg Carries his environingingmental commitment to a new level

Trelleborg, global manufacturer and provider of tyres and solutions of complete wheels for the agricultural industry, has improved even more his environingingmental commitment in accordance with the concept of the company ‘Blue Dimension'. Like part of the initiative, from July of 2013, Trelleborg will print all his promotional materials, such like brochures and technical catalogues, using only paper recycled certificate by the FSC (Forestry Stewardship Council), a program of international certification that promotes the handle forestry environingingmentally appropriate. FSC Certified sample that Trelleborg fulfils with the more standard heights in the market.

Lorenzo Ciferri, director of Marketing Agricultural & Forestryry Throw of Trelleborg Wheel Systems, says: “This commitment underlines the interest of the company in reducing totally the environingingmental footprint of our products. Trelleborg Is applying a methodology designated Analysis of Cycle of Life (ACV), consistent in the systematic analysis of the environingingmental impact of products during all his cycle of life”.

“The aim is to increase the environingingmental behaviour through the life of the product, from the design until the product recycled. LCA, with his tool of ecological design, helps us to take decisions on how minimise our environingingmental impact by means of the improvement of the sustainability of all our operations. No only it allows us understand where generate carbon and other broadcasts of gas during the use of our tyres, but also it provides us an overview of all the appearances of the life of the product, included the activities of marketing and communication related with the product, such like brochures and catalogues”.

The new materials of marketing will show for the first time in the agricultural exhibition leader 2013 Agritechnica in Hannover, Germany, of the 10 to 16 November.