The sales of tyres ‘Premium' all over the world will grow more than 9% in 2013

Understands by tyre of high provision or ‘Premium' that that enjoys of a high technological content and that offers characteristic upper technicians. They are placed in this segment the models for wheel rims from 16”, with codes of upper speed to ‘V' and with bandwidths from the 205.

Regarding the half consumer of this type of tyres, according to a study made public by Pirelli, is a man of 30 to 55 years of age, of half and half class-high, concerned by the quality and the provision of his vehicle, and had to pay the suitable “price”, trusting the quality of the marks.

According to this same study, in the taking of decision of purchase, 70% of the users of vehicles of the segments ‘Premium' and of luxury take into account the mark of tyres that instruments in origin this vehicle; and 50% of the consumers follow the council of the professional of the workshop of tyres.

This workshop has to always show a technical knowledge of the vehicle of his customer, as well as a deep interest by the needs of the user. Besides, it has to loan additional services directed to improve the comfort and the rapidity in the service, explaining for this with the guarantee of marks stood out in the market that offer technologies of avant-garde and a quality guaranteeed of his products.

As it added Elena Ballista, exists a direct relation between the quota of vehicles of high provision and the percentage of tyres Premium, and in this sense can appreciate how in Spain while the versions for wheel rims of 15” or less have fallen of the almost 13 million units of the 2005 to the little more than 6 millions of the 2012, in the case of the ones of 16” or more, have happened of around 3,5 millions in 2005 to 6 millions in 2012 (the maximum reached in 2010 with near of 7 million units).

Between the applications that do the manufacturers of vehicles of high provision to the signatures of tyres stand out two: in the first place, that these wheels allow to optimise the provision of his vehicles. And in second term, can even customise these tyres for each model of car. In fact, each day is more usual to see in the flanks of the tyres an acronym that identifies the mark for which designed originariamente (‘L', for example, does reference to Lombarghini).

Another appearance stood out of the tyre ‘Premium' is the high profitability that offers. Representing 23% of the total volume of the sales of tyres by units, this segment supposes 36% of the total turnover of the sector.

This does that the manufacturers are allocating good part of his resources to this line of product, that the year happened already saw to grow his sales 9,6% (a very high percentage if it compares with the increase experienced by the standard versions, 2,4%). For this 2013 trusts keep the same tendency with an increase in the tyres ‘Premium' of 9,5%, and of 2,8% in standard.

Therefore, the workshops have to see in the tyre of high provision an opportunity of business because it treats of a market with every time greater need of service: the V-16”, for example, sells today thrice more than the second more sued measure; and 52% of the national park of tourisms (to July of 2012) has a cilindrada upper to the 1.600 cc.

Of agreement to the data contributed by Elena Ballista, 55% of the sales of tyres of high provision realises through specialists, gone on down the dealers (17%), looking for in both cases the customer a service of skilled advice. The rest of the sales deliver between the autocentros (16%) and the no skilled workshops (12%).

Of face to the evolution that will experience en el futuro the market of the tyre, from Pirelli aims that, in spite of the difficulties that comports this type of predictions, everything seems to indicate that the tyres of high provision will follow  a positive tendency. Like this it showed in the last Living room of the Car of Ginebra where in all the stands of the manufacturers of tyres the versions ‘Premium' occupied a place stood out, putting once of self-evident the special upsetting that are putting these signatures in the market of the high provision. It seems evident that the one who invests in R&D, at the end obtains the best results.

Pirelli, as it concluded Elena Ballista, will go on down this steering, boosting even more strategies like his ‘Motorsport', a workshop of experimentation for sportive vehicle, of the that have gone out already numerous innovative solutions that have finished originating revolutionary tyres of high provision.