Good start of the Plan PIVE 2, with more than 18.000 reservations and a rhythm of 1.100 daily operations
The Plan PIVE 2 is achieving to change the market trend in the few days that carries in force. The end of the Plan PIVE 1 gave back to the market to the senda bassist, with a fall of the sales of particular of 20% in the first fortnight of February. The set up of the PIVE 2 has invested this tendency with an increase of 40% in the second half of the month, reducing noticeably the falls of previous days. Besides, from the approval of the Plan PIVE 2, the traffic in dealers has increased 32% and the requests have done it 42%. The Plan PIVE 2 registers to date more than 18.000 reservations, with a rhythm of 1.100 reservations to the day.
On the other hand, if we analyse the daily tendency of the market from the month of September in the channel of particular, can observe a slightly ascending line. This market trend would have to confirm in the next months, sustained by the effect of the Plan PIVE 2, complemented by the historical commercial offers of marks, dealers, distributors and financial of mark.
In figures, the month of February, having in what that has had a skillful day less, has registered a descent of the -9,8%, with a total of 58.373 registrations. In the two first months of the year, have enrolled a total of 108.048 units, what means a fall of 9,7%, with regard to the same period of the previous year.
Juan Antonio Sánchez Torres, president of Ganvam.
By channels, the sales to particular descended 8,7% in February, totalizando 26.976 units, whereas in the accumulated descends a -1,3%. On the other hand, it stands out, the strong fall of the channel of companies, very contained by the effect of the crisis, with a shrinking of 25,9% in February and a total of 14.341 units. In the group of the year, the companies accumulate a strong descent of the -18,9% and a total of 31.106 units. The channel alquilador marked the exception with a strong increase of 7,6%, with a total of 17.056 units. This result is motivated by the seasonal effect of the Saint Week, that this exercise advances on the previous year. In the period January-February 2013, the market of rentals showed a descent of the -14,5%, with a total of 21.865 units.
David Barrientos, director of Communication of Anfac, affirmed that “The Plan PIVE 2 has allowed to change the course of the market, that after the end of the Plan PIVE 1, had gone back to a senda with strong descents. However, the Plan PIVE 2, has allowed to revive and even do grow to the channel of particular in the straight final of the month. The Plan PIVE 2, therefore, has had a good start, with more than 18.000 reservations to date and with a daily rhythm that increases day in day out of 1.100 operations. This Plan PIVE 2 has woken up again the interest of the consumer that has increased the requests 42%. The channel of particular shows a slightly upward tendency from the month of September of the past year, as it shows the chart, promoted by the Plans PIVE and complemented by the excellent commercial offers of marks, dealers, distributors and financial of mark. This tendency would have to consolidate in the next months, although the volumes of market keep on being still low.”.
According to the president of Ganvam, Juan Antonio Sánchez Torres, that represents to 4.600 dealers and official services and 3.000 compraventas, “the new plan is helping to sustain a market that, remember, is in levels of does more than twenty years and that without helps would draw a clear path to the drop. In the next months will see how the market recovers . Definitely, the line of open financials to SMEs, that carry already long with low income minima and with big difficulties to postpone his credits, will contribute to improve the financials of his circulante and stock”.
Finally, Jaume Roura, president of the patronal of the dealers Faconauto, affirmed that “In the first-half of February have noticed the ”stop“between the end of the PIVE and the set up effective of the PIVE 2, from here the light shrinking of the registrations of particular, whose little weight in our market keeps on being, in any case, worrisome. However, it has gone back to repuntar clearly the commercial activity of the dealers in the second fortnight of the month, what has translated in an increase of 32% of the traffic of customers. Therefore, we are optimistic. Without the plan of incentives the situation of the points of sale would be nowadays much more delicate. We will follow putting all our obstinacy so that the greater number of possible motorists benefit of some historical conditions to renew the car, what probably will translate still in promotional efforts that will follow brushing the 4.000 euros by unit”.
