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This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Entrevista a José María Martín, director comercial de Novair-MTA
“The confidence between the buyer and the provider is the most important to the hour of the sale”

Interview to José María Martín, commercial director of Novair-MTA

31/08/2012
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For many, a peripheral is an auxiliary team of support, a complement, a secondary element to the that no always loans him the owed attention. It shares this opinion? Cuán Important thinks that is the peripheral in the final result, in the development and manufacture of the product finished and his quality?

Yes, agree. The peripheral equipment are equipment that in a lot of occasions sell with the main machine without loaning him the owed attention. Would have to verify that the auxiliary equipment fulfil with some exigencias minimum as for example have of the stamp Eurovent in case of the enfriadoras. This stamp guarantees to the customer that the auxiliary team fulfils with the provision that indicate in the technical catalogues. Thanks to this, the user will be able to contrast independent auxiliary equipment of the supplier of the main machine.

Understand that a continuous collaboration between manufacturer and supplier of peripherals can improve the final result since they optimise parameters of improvement in the finishing and quality of the product. In this case, would have to analyse if really we are speaking of peripheral equipment or equipment that belong to the main machine.

In my opinion, the quality of the product finished would not have to depend in no case of an auxiliary or peripheral team since we are speaking of equipment that realise some basic functions for the correct operation of a specific machine. Instead it seems me important that the manufacturers facilitate to the buyers of his machines the minimum data of the auxiliary equipment so that they can contrast or look for in the free market equivalent equipment and like this find a more adapted solution to his needs.

In the actuality, a lot of transformers buy to his provider complete lines, that include all the necessary peripheral equipment for the manufacture of his products. It agrees with this affirmation? In which measure has affected him this tendency to his company? Which arguments can esgrimir a specialist in peripherals to combat this situation?

Himself And no, depending of the auxiliary team can that it was like this. In the case of the equipment of industrial refrigeration can not share this affirmation. In our case, the customer is not had to install any team since the quality between one and another varies a lot. Also it can give the case that the customer already have of enfriadoras for other applications what facilitated him take a decision to buy a new of the same mark because of the knowledge of quality and technical service that has provided him along the years.

In my opinion, think that is fundamental for the user that install the peripheral that transmit him the greater confidence, that have of a quality and that the mark have a professional technical service. The confidence between the buyer and the provider is the most important to the hour of the sale.

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