This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Junkers entrega la recaudación de su campaña navideña a Cáritas Madrid
Junkers delivers his Christmas campaign fundraising to Caritas Madrid
15/02/2011
on February 15, 2011
As a continuation of the special action carried out the last Christmas in which Junkers applauded customers and friends through a curious and friendly solidarity christmas online, entitled 'You are going to bring carbón…', on 7 February, was made the delivery of a cheque amounting to $ 3,000 to Caritas Madridcorresponding to the 'sins' confesados by the Internet, as a finishing touch of an original idea of viral marketing, carried out last December, the actions of Corporate Social responsibility of the brand to the Bosch Group.
The collected amount will be used to heat a Caritas Madrid Socio-labour training centre designed to train the students in vocational skills, and thus promote its sociolaboral insertion in a satisfactory manner.
Alicia Escudero, Marketing Director, Junkers, he delivered the heel with the campaign fundraising 'You are going to bring coal...'.
The corresponding heel was received by the Deputy director of Caritas Madrid, Eduardo Celaá, in a ceremony held in the Centre of vocational training, in the Plaza Conde Valle of Suchil, 4, from the hands of Alicia Escudero, Director of Marketing at Junkers, the Bosch Group. In this centre of Caritas Madrid, it prepares persons in useful trades to enhance the search for employment, as well as give support to children in psychomotor activities and educational formations, such as English.
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