This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Entrevista a Álex Borrás, J.B. Fiser
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Another meeting of plastics universal for its 2010 injection machines market study
"We must adapt and reinvent itself in order to create new models of business and commerce"
Interview with Alex you Borrás, J.B. Fiser
Drafting Interempresas19/02/2010
February 19, 2010
After the celebration of the traditional meeting of suppliers of injectors, Interempresas-plastics universal wanted to know the opinion of the main Spanish suppliers about current issues of concern to the sector in our country.
Alex Borrás, J.B. fiser.
Reducing the consumption of machines is one of the trends that we hear about more. It is a simple fashion or really Spanish plastics transformer calculated rigorously its production costs including energy consumption?
For many years that we apply techniques of reduction in consumption in plastic injection machines. However, there has been a growing concern by this aspect, given that increased demand to adapt the machines to a more rational use of energy. With the recent rise in the cost of the light, this is a trend that increases, and increasingly more companies who understand that it is an investment that pays for itself providing benefit once recovered the cost of such investment. With the increasingly competitive price adjustment, must be adapted to offer better prices. This is one of the tools to reduce costs, and to adapt to a more eco-friendly model of industry.
Talk about the future is difficult. But, does he not dare describe the panorama of the Spanish plastics industry by 2015?
Obviously, not only the processor of plastics will change, but all. In fact, what we are already doing. We are in times of change, we close old cycles to open new. There is a need to change the business model, and be more flexible, innovative and fast. Offer more services and facilities. The fight with the Asian market is already too much exploited excuse, now has actually begun the fight with ourselves. It must adapt and reinvent itself in order to create new models of business and commerce.
Their main arguments of sale in 2010 put in first-line matters relating to costs or to the injection technique?
We are still offering a quality product at a price using common sense. There are still companies that if they gave them a machine is the brand that is, face the still would. For that reason, anyone that based its policy of selling only on costs, will eventually drown. We offer a product of very high quality and performance, a good technical service and large doses of adaptation. In 2010, we created a new Division of development for new technology, internal and external projects, offering many more services and more innovation. However, our main selling point are the testimonials of our customers, accustomed to our human condition and personal commitment.
