The foods and drunk Spanish gourmet to the round of the market of United States

The space reserved by Spain served also like shop window for a seriede parallel activities inside the gastronomic Area, like culinary demonstrations and seminars on products and Spanish feeding. Besides, enparalelo to the fair, FIAB, with the support of the Ministry of Agriculture, Feeding and Environingingment, and the collaboration of the ICEX, organised unasesión of networking and cata of Spanish products in the restaurant Jaleo, one of the icons of the Spanish food in the capital of United States, and in which the Iberian ham and the fish preserves were the protagonists.

The 'Summer Fancy Food Show' is the most important fair of United States on foods and drunk gourmet and celebrates from the year 1955. In the pasadaedición, the fair attracted to more than 15.000 pertinent visitors of shops gourmet, retail, distributors, restaurants, shops delicatesen, quevisitaron to more than 2.400 display units. For Jaime Palafox, director of Economic Subjects and Internationalisation of FIAB, “in the last years have seen a specific and increasing demand to the Spanish product and the mark Spain, no only in the most traditional products but in other new and skilled. The diversity of consumers and the fast rhythm of evolution and change in the habits open continuously new niches for the introduction of products differentiated and allow the entrance of new competitors”.

In concrete, United States is the second destination of the Spanish exports of foods after the European Union, with a figure of business of 835 million euros in the year 2011, what has supposed an increase of 4% regarding the previous year and 38% in the last decade. The market agroalimentario American attends to more than 300 million consumers and generates unvolumen of business around 1,3 trillion dollars.