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El aceite de oliva se promociona en las panaderías del paísThe olive oil alía with the bread, his more faithful mate in the Mediterranean Diet, to approach his goodnesses to the public. The Program of European Promotion of the Oils of Oliva develops this action in a total of 1.500 bakeries in which the bread will share space with the olive oil.
The olive oil will arrive to the bakeries of 21 Spanish cities: Alicante, Badajoz, Barcelona, Bilbao, Castellón, Ciudad Real, Córdoba, Gijón, Granada, Jaén, Lleida, Logroño, Madrid, Málaga, Murcia, Orense, Seville, Soria, Tarragona, Toledo and Valencia. In the establishments of these cities will be able to find stock exchanges of paper, posters and brochures of this action in which it will explain how achieve one of the 100 packs of olive oil for all a year, that include a book on the oils of olive.
Poster of the campaign.
The draw will finalise the next 30 June and those who want to participate will be able to do it through sms, postal post or in the microsite of the Program of European Promotion of the Oils of Oliva (www.aceitesdeolivadeeuropa.com) in which it can find all the information concerning this promotional action.
The Program of Promotion of the Oils of Olive in Europe is an initiative of the Organisation Interprofesional of the Oil of Oliva Spanish, the Ministry of Agriculture, Feeding and Environingingment and the European Commission. With an upper budget to the 16,5 million euros the Program goes to develop during three years, of October of the year 2009 to October of the year 2012, in Spain, United Kingdom, France, Belgium and Holland.
