It begins the tour promotional of the European Program of the Oil of Olive in 19 French cities
11 April 2012
The Interprofesional of the Oil of Oliva Spanish presented the past day 5 April in Paris, in the frame of the prestigious gastronomic event 'Under Food', the tour promotional of the European Program of the Oil of Olive that will visit 19 French cities. A hundred of leaders of opinion of the neighbouring country, between journalists and bloggers culinary, knew at first hand through Juan Vicente Gómez Moya, spokesman of said Program in France, all the details of this promotional action.
During the meeting, the journalists could taste exquisite recipes elaborated with olive oil by a chef professional. Likewise, also they gave them to know the actions that will carry out during the tour promotional that, from 8 June, goes to visit the main north cities of France and that will finalise a month afterwards in the centre of Paris. In words of Juan Vicente Gómez Moya, president spokesman of the European
Program of Promotion of the Oil of Olive in Europe, “Under Food is an
excellent opportunity to approach the virtues of the oils of olive to
the leaders of opinion of our neighbouring country”.
This action freamers inside the Program of Promotion of the Oils of Olive in Europe. A campaign that develops during three years and that in this exercise, his third year of program, continues with his strategy to spread the secrets of the liquid gold between million European consumers.
The Program of Promotion of the Oils of Olive in Europe is an initiative of the Organisation Interprofesional of the Oil of Oliva Spanish, the Ministry of Environingingment and Half Rural and Marino (MARM) and the European Commission. With an upper budget to the 16,5 million euros, the Program develops during three years, of October of 2009 to October of 2012, in Spain, United Kingdom, France, Belgium and Holland.
In first term, Juan Vicente Gómez Moya, president spokesman of the European Program of Promotion of the Oil of Olive in Europe.
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Ministerio de Agricultura, Pesca y Alimentación
