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This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Entrevista a José Antonio Vicente, director de FIMA Zaragoza
“FIMA Is more than a commercial fair; the meeting point of the sector in the widest sense of the word”

Interview to José Antonio Vicente, director of FIMA Saragossa

David Pozo08/03/2012

8 March 2012

The past 17 February, and in full effervescence of FIMA Saragossa, Interempresas collected the first impressesions about the atmosphere that breathed in the enclosure ferial. And it did it of the hand of his director, José Antonio Vicente, the one who showed “gratamente surprised” in front of the tails of anxious professional visitors for accessing, already from the first day of fair, to the enclosure zaragozano. A phenomenon that from the organisation did not observe from did time backwards. “For me, it begins to cuajar all the work that have developed in previous fairs”, ensured convinced, in the course of the interview.
José Antonio Vicente, director of FIMA Saragossa, during the interview in scoop that conceded to Interempresas
José Antonio Vicente, director of FIMA Saragossa, during the interview in scoop that conceded to Interempresas.

Doing a first balance, if by something has stood out FIMA 2012 has been by the spectacular assistance regarding the number of visitors…

Yes, the truth is that we are gratamente surprised for that. And even more, if we take into account the economic situation in general, by what do not know which answer go to have. Even so, and practically from the first day, have ascertained that the pavilions are full, that observes a greater influx… something that did not appreciate from did time. An example: the traffic of people that gives in all the doors of access, already during the two first hours of the morning. This is very significant. It leaves clear that the visitor has win and a lot of interest for knowing the novelties that can give in the sector, call him shelter. In spite of the crisis, the agricultural machinery bears, better that other sectors, the altibajos circumstantial. The proof of this is the big influx that have observed these days, for satisfaction of all.

In fact, you has had the opportunity of departir and exchange impressesions with the display units, no only regarding the number of visitors but also regarding future commercial contacts. In this regard, which atmosphere breathes and which feelings have arrived him?

Well, to these heights already have kept meetings so much with the big importing, as with local and national manufacturers, as well as with directors and commercial representatives. The truth is that the 'feedback' that breathes is very positive. It expects a lot of this FIMA, on the new contents, commercial contacts that can concretise and his push for the sector. This edition could be a turning point in the current situation and, after a first round of meetings, the display units are very satisfied. Already they are big multinationals that have brought with them to his main directors, like the manufacturers of lower dimensions that had a planned diary of daily operations.

Also are surprised of the number of foreigners that have attended to the fair, especially of countries of our geographic surroundings. No only north of Africa, but also of Portugal, Italy and especially France. This is a good signal because we are specialised in the Mediterranean agriculture. In this way, we can occupy a good position in the segment of the fairs headed to this type of products.

To the thread of what are speaking, good part of those sign multinationals have taken advantage of the appointment of FIMA to organise meetings with his dealers, commercial missions… All this still drags more public, national and foreigner, and gives him a plus of value added to the fair…

Yes, in fact is something that looked for and have been promoting during months. It would dare me to say that all the big signatures of the sector to world-wide level have brought here to his executives and managerial because this fair is very consolidated in the calendar of the big European appointments. This did not happen does some years, because we coincided with the celebration of SIMA, in Paris, although this has turned into a very local fair, of the French market. Like contest of reference, the have us remained solos in this part of the year has contributed no only to that we have the assistance of these directors, but there is a greater presence of technical novelties. The marks know that give to know these novelties in FIMA will provide them advertising and promotion, as well as possibilities to establish fruitful commercial contacts.

Imagen

Although sure that good part of the display units present in this occasion go to repeat in the next edition, suppose that from Fair of Saragossa goes to be followed promocionando this contest in other important appointments, inside and out of the country.

Of course. It think that it finishes FIMA 2012 and already begin to prepare the following edition. The next month of April will assist to an important fair in Morocco, where will take advantage of to give to know the FIMA. This edition has been a success but we follow with the plan of promotion foreseen that it will allow us assist to the European meetings of reference, especially those that celebrate in Germany, Italy and France.

“Conjugar Commercial exhibition with days or conferences of high level that contribute tracks on what sucede in the sector, generates a fundamental binomial for us”

In addition to having area expositiva, FIMA is much more. As it already is usual, this year also has programmed a series of technical days. On the one hand, they give to know the last technical novelties; and by the another, takes the pulse to the sector agropecuario current...

Definitely, this is an appeal more than takes place, believe, in the suitable frame. Conjugar Commercial exhibition with days or conferences of high level that contribute tracks on what sucede in the sector, generates a fundamental binomial for us. The truth is that both concepts complement very well. We pretend to be more than a commercial fair; the meeting point of the sector in the widest sense of the word.

Taking into account the current economic moment and the vicisitudes to which has to face up the agriculture, direct an institution like this and therefore, a fair like FIMA, with the success that has, has to be a pride for you…

Himself Is it. For me, it begins to cuajar all the work that have developed in previous fairs. The decision to improve determinate sectors, listen and do case to our display units and visitors… all this begins to give his fruit now. We have clear that we are a point of reference and in this sense our location and the improvement of our infrastructures has helped a lot. And besides signatures, manufacturers and associations have bet strong by our bet: they know that we are constant, that take into account all that that comment us. And finally, that offer them all the possible support so that they seat to taste, as if they were home. At all of all this had been possible without the implication of a human team convinced, that receives communion with these ideas. A team that knows that the current situation is each more complicated day, but also that organise destined fairs to the sector agropecuario in his wider spectrum. Contests that take care, mimamos and in which they have fit all the sectors of the agro and the livestock.

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