Pancho Field MW and Jay Miller tackle the consumption of Spanish wine and his sale in foreign markets

Next Thursday 1 December celebrates in Madrid the official presentation of 'The Art to Drink', the selection of wines of cooperative cellars of Spain. Inside the program of acts, Pancho Field MW and the North American critic of the team of Robert Parker, Jay Miller, will tackle in a report the keys of how improve the consumption in Spain and the sales of Spanish wine in U.S. and other international markets. The recognised critical Jay Miller will expose his points of view of the reason an American buys wine and his application to the Spanish market. This conference magistral of Field and Miller freamers inside a program organised by Cooperative Agroalimentarias and 'The Art to Drink'.

After the intervention of Pancho Field and Jay Miller, will open a debate around the industry vinícola moderate Spaniard by the general director of the Spanish Observatory of the Market of the Wine (OEMV) and in which they will take part Joaquín Hernández, president of 'The Art to Drink'; Juan Navarro, technical director of the Spanish Federation of Hotels and Restaurants (FEHR); Mónica Muñoz, president of Vertical Economic Contents (CEV) and a representative of the Channel Feeding.

The program of activities will culminate with the tasting of the wines presented. The project 'The Art to Drink' of promotion for the Spanish wines elaborated by cooperative cellars has been promoted by Cooperatives Agro-alimentary of Spain with the collaboration of the Ministry of Environingingment, and Half Rural and Marino, MARM, and the participation of a series of cooperative cellars.