This is only the first of many innovations that Gascon International is preparing

Heirs of Manuel Gascón continues its evolution with new models, new partners, new business and new challenges. And graphically also change brands, to give customers a tangible symbol of the profound renovation in progress.

The Aragonese company, with a history that traces back to the ends of the 1800 première new image and gives a new logo institutional to emphasize the mark gascón. This action forms part of the dynamics of growth of the company, with sight to consolidate his presence in the international markets. The manager of export and of marketing of the company, Malgari Lagrasta, affirms: it Is imperative to improve our identification in the international markets, thus we have created a new image homogénea and representative and thus we happen to designate us “gascón International” Is a logo solid and opened to the new, like the company that represents.

The colour chosen, the black, is symbol of the tradition, of the hygiene, whereas the effect 3D, applied to the very known acronym ‘HMG', is symbol of the solidity and expresseses the strength of the construction, the dynamism and the will to want to be to the step with the times. It is a logo with a clear message: ‘International', that identifies the changes of the current social situation, the speed to adapt to them and carries us to the sense of “coexistence with the people of all the world”. The payoff ‘Agricultural Machinery Engineering' (Engineering of the agricultural machinery) has the aim to identify to the company gascón like the manufacturer of reference to satisfy the different requirements of the user of agricultural machinery, inside his speciality of machinery for the works of the floor.

New logo of heirs of Manuel Gascón.

After passing through the Consortium Camme, through which began his international career, the directors of the company took the decision, in 2010, consolidated in international markets in solo and in the hands of an expert in marketing and export.

"Thanks to the new international policies we have seen grow our exports because of a 30 per cent." The economic picture is difficult, says the Manager of Gascon International, Alfredo Gascon - but we are optimistic. "This new corporate image to express, so tangible and irrefutable, the process of modernization under way, at the same time as our presence in international markets."