Conference on innovation in fruit growing on September 30 in Lleida

This workshop on innovation in the area of the fruit tree, organized by giving, Irta and Acc1ó, will take place on day 30 September within the framework of the Fira de Sant Miquel of Lleida, and is part of a new initiative aimed at all the agro-food sectors: the morning of agri-food innovation, which are intended to be a space where all the links in the chain, which involved from production until the product is consumed, put in common their positions with regard to the sector and the integration of all these visions and experiences can promote innovation and the competitiveness of the sector.

Innovation in the sector of fruit has been a constant in the past 50 years in which the sector has been adapted to the needs of the market by offering products and services demanded that he. In this process of continuous improvement there have been major changes in the productive, organizational structures and markets. The world has become small and our products are now present in many countries, but, on the other hand, we are also open to competition with the fruit that comes from outside. In this competitive environment, it is more important than ever to be pioneering and that both the companies as our production are consolidated and are valued as well as related international quality and innovation.

The day program has been structured into three blocks. In the first of these, Joan Bonany, director of the program of fruit tree of the Irta Mas Badia will talk about innovation in production and technological trends in the fruit growing sector. Then, in the second block, will be presented two innovative success cases in marketing. Finally, the third block counts on the participation of j. Miguel Flavián Erlac, responsible for fresh products of the Spanish Association of encoding commercial (Aecoc), who will deal with the issue of changes in the perceptions of consumers and buyers of fruits and vegetables.