Trelleborg and New Holland join forces in marketing and innovation
March 30, 2010
The agreement of collaboration between Trelleborg and New Holland Agriculture means a step forward between two companies committed to cooperate in the field of innovation and the marketing of products for the benefit of its customers. The purpose of associating is offering customer advanced solutions designed to maximize productivity, ensuring easy and comfortable use.
Blue Power T7070 AutoCommand and T7060 PowerCommandvienen equipped with tires Trelleborg TM800, TM900HP and TM700 tractors. These products allow to transfer all the force of the tractor to the ground without damaging the land and ensuring the comfort and safety in driving.
"Focused on the needs of modern agriculture and the advantages for customers and users, Trelleborg firmly believes in cooperation between the leaders of the agricultural sector in all fields of activities, from the development and research to Marketing", says Lorenzo Ciferri, Marketing director of the section of Agriculture of Trelleborg.
Collaboration in all aspects
The collaboration between Trelleborg and New Holland Agriculture will be favoured in the coming months with a joint advertising campaign.
As indicated by Ciferri: "as we have seen in the past, the Association of two brands is one of the most effective ways to communicate our status of specialists;" "this is the reason why we have invested, and will continue to do so, in joint activities of communication with the main manufacturers of agricultural machinery".
The origins of Trelleborg Wheel System
Trelleborg Wheel Systems is a supplier worldwide of tires and full wheel for forestry machinery and of agriculture, forklifts and other materials handling equipment. The company provides highly specialized solutions in order to create added value for its customers. In 2009 she had a turnover of 281 million euros, account with 1,829 employees and 5 factories around the world.
