Interview with Gener Romeu guard, President of Rotecna

Since 1991, Rotecna focuses on the equipment, mainly plastic, pig farms and has always had very clear what aspects should be enhanced to a position in a highly competitive sector.

Innovation, quality and customer satisfaction. The constant growth of Rotecna is the most clear proof that a perfect balance between the three aspects have been. To this end, has had the best professionals in the sector, creating a team capable of assuming the latest technical advances and provide solutions to the new demands of the market in terms of health, animal welfare and respect the environment: the three axes of the new era in pig production. The facilities have a total of 12,600 square meters of buildings for production and administration, and are in Agramunt (Lleida). Rotecna researches, idea, produces and distributes its own range worldwide of products for the equipment of pig farms.

Our client is the farmer and your satisfaction is the most important thing, though the ways of reaching it may be different: from companies dedicated to the construction of turnkey, to companies that perform complete assemblies. It also represents a considerable percentage in the range of Rotecna.

Innovation is the axis, the 'leitmotif' of Rotecna. Since 1996 we have a Department of research and development that makes reality all project that aimed to give solution to the problems of the farmer. Currently, Rotecna has more than 40 patents.

We are the world leader in the wide range of plastic equipment for pig farms. Our wide range of products, which attends to all type of swine exploitation, makes us world benchmark for other companies who mostly lack of exclusivity in the dedication the pig.

I also note that we were the first company in the sector in achieving the quality certification ISO 9001: 2000, which refers to the processes of design, manufacture, distribution and installation of our products in 1999.

The opening to markets around the world has been one of the strategic axes of Rotecna. Today, we export, to a greater or lesser extent, to more than 60 countries, or what is the same, to all the important countries producing and/or consuming pork.

Our export sales currently represent 60 per cent of our turnover.

Of course, no doubt. The livestock sector and specifically the pig enjoys a tradition and very extensive and solid history in Spain and that puts us in a privileged place in regards to knowledge for companies like Rotecna, bet for innovation and technology.

As all. We are part of the gear that makes it work sector and if it steps the brake the car is for. Give us a little time to be optimistic and hope that the machine back up and running for everyone.

Well Yes, especially in developing new products involving an increase in their efficiency and profitability. This is what we offer to the farmer.

You must first be clear in the medium term to where you want to carry their exploitation and assess whether these objectives can be achieved with the current crisis. Then, try to be as efficient as possible.

The meetings… administration accumulate you crises in many sectors, and this, which seemed somewhat sectoral initially has a global dimension. Not we talked about measures that can take the Spanish administration, but which are taken from Brussels and the powers that move the world economy to change the current direction of widespread crisis.

Follow our line of innovation, bringing products to market that will improve the profitability of the producers. And, of course, in the same way as farmers, improve our efficiency. Only this way we will ensure our future.