The packaging, a differentiating value on the market of beer
Since recently, we can find a curious new product on the shelves of supermarkets. In reality rather than the product itself, drew attention to its packaging. The consumer if desired, can now be a barrel of beer House, which was previously exclusively industrial domain of hospitality. With this new formula, beer lovers can enjoy the always fresh drink and with a comfortable special dispenser that allows easily pouring the beer to the glass.
According to figures released by Quadrant, the Dutch Heineken brand is the leading international brand of beers with a market share of 19.3 percent. Then follow the Mexican Crown with 10%, the Danish Carlsberg (9.7%), the Dutch Amstel (8.9%), Budweiser (United States), Guinness (United Kingdom), Foster's (Australia), Stella Artois (Belgium) and Tuborg (Denmark) and Beck's (Germany).
The injection of plastics from Quadrant CMS plant has developed in cooperation with Heineken Beer Systems the barrel, a system that integrates the pump of polypropylene and a washer that allows its transport.
The pieces that are in contact with the drink are manufactured in an HAACP environment or white room.
Quality control is fully automated and full traceability.