This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at La próxima edición de Smagua presentará una imagen más renovada
The next edition of Smagua will present a renewed image
27/12/2006
December 27, 2006
The 18 edition of the international water exhibition, Smagua, to be held in the fair of Zaragoza from 11 to 14 March 2008, already has a renewed and current image. The design presents new lines, including a pop-up drop, that manages to give the impression of movement and depth. In addition, the poster has focused on blue as color of the water, in order to give a more dynamic trait. It's an image cleaner, in which, on a white background, is played with different shades of blue. The treatment of water and hydraulic driving - two of the main pillars of the Hall - have been the axes that have marked this new design, which will be the image of the next edition of the pageant, but which has already begun to be distributed among the firms exhibiting so that they become familiar with the new promotional campaign.
Also, with this new proposal has wanted highlight the word water, given that this is an internationally recognized concept which attracts, visually, the attention. The design is characterized by its solidity and cleaning lines and expression.One of the points that he wanted to highlight in this artistic project are the synergies generated by the holding in international exhibition Zaragoza 2008, which has as its motto: "Water and sustainable development", as one of the tools of the future for the care of the environment.
On the other hand, to the image (which is made up by the logo and poster) accompanies a promotional video which lists the achievements of Smagua as reference room of the water in the world market. In images, the Zaragoza geostrategic situation is displayed to host major events and the trade fair institution as a reference in Europe. The video piece serves to promote the contest, with special incidence on the outside, highlighting the excellent results of the previous edition of the fair, which counted with the presence of brought exhibitors from more than twenty countrieswhich he converted to Zaragoza in the capital of the world's water technology. More than 28,000 people visited the event, which saw an increase of 15 per cent over the number of attendees in 2004.
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Feria de Zaragoza
